| Mercenary soldiers have been used by
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| | rebels.The mercenary's depended on speed,
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| nation states since Biblical times. The
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| | surprise, coordinated tactics and
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| Romans used Goth mercenaries to fight
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| | logistics. The rebels depended on
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| Hannibal and his Carthaginian army. The
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| | superior numbers and firepower. The
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| English used Celtic warriors to defend
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| | contest was, well, no contest. In a
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| them against the Vikings. The British
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| | matter of days the rebels had been
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| used Hessians during the Revolutionary
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| | removed from the capital, flushed into
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| War here in the United States.
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| | the jungle and slaughtered by concealed
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| Mercenaries have enjoyed a very mixed
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| | fire teams and snipers.The United States
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| reputation as long as government entities
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| | had suffered an embarrassing defeat in a
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| have utilized this soldier-for-hire
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| | similar situation in Somalia a year
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| service.The most successful use of a
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| | before the events in Sierra Leone. The
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| mercenary army almost certainly must be
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| | unbelievable success of Executive
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| the late 20th century prowess displayed
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| | Outcomes was an eye opener to military
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| by a company named Executive Outcomes. In
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| | planners, governments and humanitarian
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| strife torn countries all over Africa
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| | groups all over the world. It was an
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| governments and multi-national
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| | embarrassment for them. As the mercenary
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| corporations hired the firm to protect
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| | army secured Sierra Leone, the violence
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| assets such as oil fields and diamond
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| | ebbed and food and medical care
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| mines while slaughter raged around them.
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| | re-entered the country. The unpopular
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| Ethiopia, Uganda, Zambia, Sierra Leone,
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| | truth was that Executive Outcomes, 300
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| Namibia, Botswana and Angola are only
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| | strong army, had performed a feat that no
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| some of the countries that deployed
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| | government could, or would undertake.Here
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| Executive Outcomes. Chevron, DeBeers, Rio
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| | is where the story takes a sad, almost
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| Tinto/Zinc and Texaco are just the tip of
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| | perverted turn. Within 18 months of
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| the companies that hired the company to
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| | stabilizing the country of Sierra Leone,
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| protect valuable producing assets.The
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| | the government, under severe
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| name Executive Outcomes would seem to
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| | international pressure asked the
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| indicate that this mercenary army
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| | Executive Outcomes forces to leave. They
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| provided more than just bullets and
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| | did, and within a few weeks the rebels
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| soldiers for contract hire, and they did.
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| | regrouped and infiltrated the cities
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| The firm acted as advisors to
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| | anew.In addition, at this time the
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| governments, provided deep background
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| | genocide in Rwanda was beginning to
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| checks on prospective employees, wrote
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| | receive international news coverage.
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| software, provided training at their
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| | Executive Outcomes presented the CIA,
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| company owned schools and controlled over
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| | United Nations and the French government
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| 30 legitimate businesses. However, it was
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| | a business plan offering to enter Rwanda
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| as mercenaries that Executive Outcomes
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| | and stop the slaughter. Amazingly, all
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| dazzled.The company consisted principally
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| | said no and the issue was kept Top
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| of former South African Special Forces,
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| | Secret. No government took action as over
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| sprinkled with a few British, Scot, Irish
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| | 800,000 Rwandan's were butchered in a
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| and Americans soldiers of fortune.The
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| | televised ethnic cleansing.In 1999 the
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| speed and lethality of the Executive
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| | government of South Africa outlawed
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| Outcomes operations became legendary,
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| | mercenary activities, effectively putting
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| striking fear into their opponents and
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| | Executive Outcomes out of action. The
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| admiration from such interested parties
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| | embarrassment that the company had laid
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| as the CIA, Hamas, the Israeli Mossad and
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| | at the doorstep of weak, vacillating
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| Russian KGB.
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| | governments was too much for them to
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| Executive Outcomes offered a turnkey
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| | bear. Rather than utilize and manage
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| service customized to each geopolitical
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| | Executive Outcomes as a tool to minimize
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| and corporate need. If a refinery needed
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| | and snuff out rogues everywhere, the
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| protection from revolutionaries it was
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| | United Nations preferred to serve up
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| done, and corporate assets contracted for
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| | sanctimonious blather while a country was
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| protection to the company were never
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| | raped, pillaged and murdered.I wish we
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| lost. If a town or city needed
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| | lived in a perfect world, or a sane one.
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| liberation, this would be accomplished
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| | We don't. I wish there were no need for a
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| with unbridled speed, tactics and
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| | mercenary army to exist anywhere.
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| firepower.The company's most famous, and
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| | Executive Outcomes proved, however, that
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| public, success was in Sierra Leone. A
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| | such a force, when utilized by the good
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| brutal civil war had turned the country
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| | guys would be a force for good.Executive
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| into an otherworldly zone of death,
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| | Outcomes is the military equivalent of an
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| inhumane slaughter, rape, torture and
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| | organization like the consulting firm
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| hate. Young boys were armed to the teeth
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| | McKinsey & Co. The Executive Outcomes
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| and took immense pleasure in killing
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| | disruptive innovation was to negotiate
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| children, the disabled, puppies and each
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| | contracts with governments and
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| other.Sierra Leone has one of the world's
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| | international organizations, provide
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| largest deposits of diamonds and the
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| | swift, clear decisive outcomes, minimize
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| rebels were constantly attacking the
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| | loss of life, stabilizing territory and
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| mines. The Sierra Leone government and
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| | providing an opportunity for peace. The
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| the United Nations, feared that if the
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| | company should have been lauded, not
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| rebels seized control of the diamond
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| | derided by cowardly, insipid bureaucrats
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| mines they would be able to use conflict
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| | and politicians. The company was a
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| diamonds to further fund their madness.
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| | classic example of an entrepreneurial
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| The rules of engagement and the fees paid
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| | success, solving problems and providing
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| to Executive Outcomes were never publicly
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| | needed benefits.Geoff Ficke has been a
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| revealed. It was also never announced,
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| | serial entrepreneur for almost 50 years.
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| but widely believed that the company was
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| | As a small boy, earning his spending
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| hired and paid by the United Nations.The
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| | money doing odd jobs in the neighborhood,
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| United Nations had placed four thousand
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| | he learned the value of selling himself,
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| peacekeeping troops in Sierra Leone. They
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| | offering service and value for
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| had suffered a number of embarrassing
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| | money.After putting himself through the
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| losses, and predictably were unable to
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| | University of Kentucky (B.A. Broadcast
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| stop, or even slightly slow the rebels.
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| | Journalism, 1969) and serving in the
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| The decision to engage Executive Outcomes
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| | United States Marine Corp, Mr. Ficke
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| was a painful one for the international
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| | commenced a career in the cosmetic
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| community. Diplomacy would never work.
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| | industry. After rising to National Sales
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| Starvation was rampant. The potential for
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| | Manager for Vidal Sassoon Hair Care at
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| the fighting to spread to Nigeria and
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| | age 28, he then launched a number of
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| other countries was imminent. The thought
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| | ventures, including Rubigo Cosmetics,
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| that a private-company could settle the
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| | Parfums Pierre Wulff Paris, Le Bain
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| situation, and quickly, was a bitter pill
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| | Couture and Fashion Fragrance.Mr. Ficke
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| for the diplomatic community.Executive
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| | and his consulting firm, Duquesa
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| Outcomes assembled a team of 300
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| | Marketing, Inc. ( has assisted businesses
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| professional mercenaries. If they were a
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| | large and small, domestic and
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| baseball team, the equivalent would have
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| | international, entrepreneurs, inventors
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| been a team of 300 Albert Pujols or
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| | and students in new product development,
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| Mickey Mantles. These guys were good, the
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| | capital formation, licensing, marketing,
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| best fighters in the world. Each had
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| | sales and business plans and successful
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| extensive experience in multiple nasty
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| | implementation of his customized
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| wars, from Angola to East Timor, and many
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| | strategies. He is a Senior Fellow at the
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| more. They faced a rebel army consisting
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| | Page Center for Entrepreneurial Studies,
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| of an undisciplined, but brutal force
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| | Business School, Miami University,
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| estimated between 50,000 and 60,000
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| | Oxford, Ohio.
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