| Modern people are too much fashion conscious. | | | | |
| They want to follow the latest in terms of | | | | White Gold is most popular element of custom |
| fashion, be it their costumes, accessories, | | | | designed jewellery products. White gold is |
| cosmetics or jewellery. Jewellery is on top | | | | not a new metal, in facts it is an alloy of |
| of fashion chart these days. Jewellery | | | | gold and at least one white metal, generally |
| designers feel the need for innovative, | | | | Nickel, Palladium, Platinum or Titanium. Its |
| elite, and unique jewellery designs, and they | | | | properties vary according to the metal used |
| are coming up with their new collections to | | | | with Gold. White gold made of Gold and Nickel |
| attract the mass. | | | | is hard and strong, and therefore ideal for |
| | | | rings and pins. Gold-Palladium alloys are |
| Need for Custom Jewellery Designs | | | | soft, flexible and ideal for gemstone |
| | | | settings. Sometime expert goldsmiths mix |
| Jewellery lovers are always in search of | | | | Platinum with Gold for better durability and |
| jewellery designs according to their own | | | | weight. White Gold is often coated with a |
| choice. They are no longer strict to | | | | very thin layer of rhodium for extra shine |
| designer's vision only. This approach forced | | | | like platinum of silver. |
| jewellery designers and jewellery | | | | |
| manufacturers to come up with designer | | | | Customized Engagement Ring/Wedding Ring |
| jewellery products capable of customization | | | | |
| according to customer's choice. These days | | | | Diamond Engagement Ring, Diamond Wedding |
| every jewellery store offers wide range of | | | | Rings, and Diamond Wedding bands are most |
| custom designed jewellery, where customers | | | | popular among both male and female jewellery |
| can choose the type of metal used in making | | | | products. Couples always wanted to include |
| jewellery along with stones. | | | | each other choices in Engagement Ring or |
| | | | Wedding Ring to make their beloved happy. |
| Jewellery customization trend is not a case | | | | They prefer to engrave name of would be life |
| with a particular jewellery product. | | | | partner on wedding bands with lovely |
| Customers are demanding it for every type of | | | | messages. The trend of using gems according |
| jewellery they are buying, like necklace, | | | | to sun sign is also in demand. |
| engagement and wedding rings, bracelets and | | | | |
| earrings. However, maximum popular | | | | In brief, it is latest trend to wear |
| customizable jewellery products are Diamond | | | | jewellery products influenced by prominent |
| Engagement Ring, Diamond Wedding Rings, | | | | jewellery designers but with individual |
| Bracelets, and Wedding Bands. Gold is no | | | | choice and preferences included. All |
| longer yellow always. Jewellery enthusiasts | | | | jewellery manufactures, designers and online |
| are more attracted to white gold due to its | | | | jewellery stores are trying to reap the |
| better finish, glow and easy maintenance. | | | | benefits of this popular trend in jewellery |
| | | | market. |
| White Gold | | | | |