| The next generation of the Web is here
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| | Another example, but quite different is
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| and it is called Web 2.0. Web 2.0 is the
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| | blog at This blog is written by a
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| use of new technologies and old
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| | company called Diamodns-USA however its
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| technologies combined to create the
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| | content is much more general than helpful
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| ultimate user experience of a media:
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| | advice for buying a diamond but is loaded
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| direct interaction. Are you an expert on
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| | with fun and interesting fact and stories
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| a subject? Write about it on Wikipedia.
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| | about diamonds & jewelry. This is a great
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| Have a great idea for a movie? Don't wait
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| | example of an industry leading blog
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| for the movie studios, make your movie
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| | because of its style and wide ranging
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| and publish it on YouTube so the masses
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| | content.
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| can watch. Before making a webpage
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| | The benefits of Blogging:
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| involved knowing code, now anybody can
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| | 1. Blogs are the perfect public relations
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| create a mySpace page or a blog in few
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| | tool. Their personal nature gives you and
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| minutes which is customized to their
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| | your organization a unique voice online -
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| personality. Web 2.0 encourages people to
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| | a voice heard by the people who matter -
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| take action and create the media that
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| | your customers and clients, other
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| they want to see. Every subject matter
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| | bloggers and the media.
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| how small can have a network in Web 2.0
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| | 2. Blogs help to position you and your
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| and if doesn't exist now you are free to
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| | company as experts and leaders in your
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| create it.
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| | industry.
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| What is a blog?
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| | 3. Blogs act as instant-feedback
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| The term "blog" is a combination of web +
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| | mechanisms. They allow readers to respond
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| log, or diary. This is first and foremost
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| | to your posts via the comments section or
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| the place where people can write their
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| | link to them on their own blogs which are
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| memories, thoughts, ideas, feelings and
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| | read by other people who might be
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| save them as their own personal diary.
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| | interested in what your business has to
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| What makes a blog different from a
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| | offer. These features provide near
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| traditional journal is that it instantly
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| | real-time feedback on ideas, opinions and
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| published is updated frequently and
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| | issues that affect them, or highlight and
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| allows for user feedback via comments and
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| | address new or existing problems.
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| syndication through RSS feeds. Popular
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| | 4. Their simplicity and addictive nature
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| blogs can draw hundreds of thousands of
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| | allow you to share more of your knowledge
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| readers. Business blog can also achieve a
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| | more often. Blogs are about sharing what
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| wide audience whereas the goals and uses
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| | you know, think and believe on an ongoing
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| of a business blog are much different
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| | basis.
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| from a social one.
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| | 5. Search engines index your blog posts
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| What is a business blog?
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| | more often because of more frequently
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| A Business blog, is a very powerful tool
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| | updated content. Your ongoing blog and
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| which enables a firm to extend its
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| | knowledge sharing shows up in the search
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| communication level with certain segments
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| | results, making it easier for your
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| of its target audience. The firm's
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| | customers and prospects to find you.
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| business blog is the place to communicate
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| | 6. You can have many conversations with
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| the "underground" materials from the
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| | many people at once - something nearly
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| firm's headquarters - information which
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| | impossible in the brick and mortar world.
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| will usually not be put on the company's
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| | 7. They're automatic buzz-machines. Go
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| website and only those who know people
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| | ahead and try it. Blog about something
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| can know about it. The business blog
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| | new - a new product or service launch, an
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| allows its readers to access company
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| | improvement to an existing product, or a
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| information such as R&D, development and
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| | newly appointed manager. See how fast the
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| more giving readers a special insider
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| | news spreads throughout the blogosphere.
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| perspective. Whether it is new ideas,
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| | 8. They're self promotional due to their
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| developments, beta versions or sometimes
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| | RSS feeds being aggregated across the net
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| personal posts by leading personnel like
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| | almost instantly.
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| a CTO or R&D manager, or sometimes a
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| | 9. Feedback. You can track your RSS
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| simple as pictures from a company outing,
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| | subscribes with tracking software and
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| blogs create a regular returning
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| | start to identify marketing trends and
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| readership when written well.
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| | new markets.
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| The Goal of a Business Blog
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| | 10. Companies who blog are considered
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| The goal of a Business blog is to inform
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| | early adopters, thought leaders and "in".
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| and connect with specific segments of
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| | Blogging is "cool" therefore companies
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| target audience - whether potential
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| | who blog are "cool" and "up to date"..
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| clients, distributors, partners or
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| | But the most important thing to remember
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| potential employees. Business blogs are
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| | when blogging is that you're not a
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| routinely used for PR by other sources
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| | speaker talking to an audience, you are
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| greatly expanding a company's
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| | sharing and interacting. You are one more
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| marketability. Business blogs which
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| | voice to be heard and how powerful that
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| offer industry wide information can help
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| | voice is depends on how much interacting
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| a company become more respectable and an
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| | you do.
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| authority, no matter what size of the
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| | Readers of blogs make comments and other
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| market the company controls.
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| | readers reply to those comments. Bloggers
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| A great example of a business blog is the
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| | will commonly take posts from other blogs
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| one used by Magic Software Enterprises,
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| | as ideas for new posts. A blog is more
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| at They offer hints and tips for making
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| | than an online journal it is an
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| their products more useful. Plus the blog
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| | interactive communication platform. When
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| is well read by their software users who
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| | done properly blogs can create authority,
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| leave feedback and create positive free
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| | respectability, and marketing leverage
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| word of mouth advertising.
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| | for your company over the competition.
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