How to appreciate a jewel
 

Wecome to our jewels Archive. Have fun browsing!

 

Article #64: The Top Ten Reasons your business should have a blog.

(Browse for more articles)

 
The next generation of the Web is here Another example, but quite different is
and it is called Web 2.0. Web 2.0 is the blog at This blog is written by a
use of new technologies and old company called Diamodns-USA however its
technologies combined to create the content is much more general than helpful
ultimate user experience of a media: advice for buying a diamond but is loaded
direct interaction. Are you an expert on with fun and interesting fact and stories
a subject? Write about it on Wikipedia. about diamonds & jewelry. This is a great
Have a great idea for a movie? Don't wait example of an industry leading blog
for the movie studios, make your movie because of its style and wide ranging
and publish it on YouTube so the masses content.
can watch. Before making a webpage The benefits of Blogging:
involved knowing code, now anybody can 1. Blogs are the perfect public relations
create a mySpace page or a blog in few tool. Their personal nature gives you and
minutes which is customized to their your organization a unique voice online -
personality. Web 2.0 encourages people to a voice heard by the people who matter -
take action and create the media that your customers and clients, other
they want to see. Every subject matter bloggers and the media.
how small can have a network in Web 2.0 2. Blogs help to position you and your
and if doesn't exist now you are free to company as experts and leaders in your
create it. industry.
What is a blog? 3. Blogs act as instant-feedback
The term "blog" is a combination of web + mechanisms. They allow readers to respond
log, or diary. This is first and foremost to your posts via the comments section or
the place where people can write their link to them on their own blogs which are
memories, thoughts, ideas, feelings and read by other people who might be
save them as their own personal diary. interested in what your business has to
What makes a blog different from a offer. These features provide near
traditional journal is that it instantly real-time feedback on ideas, opinions and
published is updated frequently and issues that affect them, or highlight and
allows for user feedback via comments and address new or existing problems.
syndication through RSS feeds. Popular 4. Their simplicity and addictive nature
blogs can draw hundreds of thousands of allow you to share more of your knowledge
readers. Business blog can also achieve a more often. Blogs are about sharing what
wide audience whereas the goals and uses you know, think and believe on an ongoing
of a business blog are much different basis.
from a social one. 5. Search engines index your blog posts
What is a business blog? more often because of more frequently
A Business blog, is a very powerful tool updated content. Your ongoing blog and
which enables a firm to extend its knowledge sharing shows up in the search
communication level with certain segments results, making it easier for your
of its target audience. The firm's customers and prospects to find you.
business blog is the place to communicate 6. You can have many conversations with
the "underground" materials from the many people at once - something nearly
firm's headquarters - information which impossible in the brick and mortar world.
will usually not be put on the company's 7. They're automatic buzz-machines. Go
website and only those who know people ahead and try it. Blog about something
can know about it. The business blog new - a new product or service launch, an
allows its readers to access company improvement to an existing product, or a
information such as R&D, development and newly appointed manager. See how fast the
more giving readers a special insider news spreads throughout the blogosphere.
perspective. Whether it is new ideas, 8. They're self promotional due to their
developments, beta versions or sometimes RSS feeds being aggregated across the net
personal posts by leading personnel like almost instantly.
a CTO or R&D manager, or sometimes a 9. Feedback. You can track your RSS
simple as pictures from a company outing, subscribes with tracking software and
blogs create a regular returning start to identify marketing trends and
readership when written well. new markets.
The Goal of a Business Blog 10. Companies who blog are considered
The goal of a Business blog is to inform early adopters, thought leaders and "in".
and connect with specific segments of Blogging is "cool" therefore companies
target audience - whether potential who blog are "cool" and "up to date"..
clients, distributors, partners or But the most important thing to remember
potential employees. Business blogs are when blogging is that you're not a
routinely used for PR by other sources speaker talking to an audience, you are
greatly expanding a company's sharing and interacting. You are one more
marketability. Business blogs which voice to be heard and how powerful that
offer industry wide information can help voice is depends on how much interacting
a company become more respectable and an you do.
authority, no matter what size of the Readers of blogs make comments and other
market the company controls. readers reply to those comments. Bloggers
A great example of a business blog is the will commonly take posts from other blogs
one used by Magic Software Enterprises, as ideas for new posts. A blog is more
at They offer hints and tips for making than an online journal it is an
their products more useful. Plus the blog interactive communication platform. When
is well read by their software users who done properly blogs can create authority,
leave feedback and create positive free respectability, and marketing leverage
word of mouth advertising. for your company over the competition.






1- A- B- C- 2- 3- 4- 5- 6- 7- 8- 9- 10- 11- 12- 13- 14- 15- 16- 17- 18- 19- 20- 21- 22- 23- 24- 25- 26- 27- 28- 29- 30- 31- 32- 33- 34- 35- 36- 37- 38- 39- 40- 41- 42- 43- 44- 45- 46- 47- 48- 49- 50- 51- 52- 53- 54- 55- 56-