| Congratulations, you are in the market for a | | | | possess more bang for the buck. The resale |
| diamond engagement ring. The average consumer | | | | value on a colored stone with imperfections is not |
| may need to rely much upon his jewelry store | | | | very high. On the other hand, the resale value of |
| clerk unless research is done before hand. The | | | | a fine grade colored gem is fairly high. |
| consumer must do a lot more to become a more | | | | The next step in choosing a stone is the cut or |
| intelligent customer of the diamond merchant. The | | | | make. The cut more than any factor, determines |
| knowledge of the fact that nature furnishes few | | | | the brilliancy of the stone. The brilliancy includes |
| absolutely white and even fewer absolutely | | | | both the perfect reflection of white light and the |
| perfect diamonds, will go a long way towards | | | | prismatic display of colored lights. The consumer |
| building frank and cordial relations with the jewelry | | | | can test the brilliancy of a stone without the use |
| dealer of choice. It is always necessary for the | | | | of measurements. If the stone is cut well it will |
| dealer to explain why a smaller finer diamond | | | | have the same brilliancy from any distance up to |
| costs more than a larger not as fine gem. The | | | | twenty feet from the eye. At no distance should |
| consumer must be aware that some small | | | | the stone appear weak or less brilliant in the |
| imperceptible defects may exist on the less fine | | | | center. Over thick stones will appear vacant, or |
| stone, but they do not hurt the appearance of | | | | dark, in the center. The stone that is cut too thin |
| the it. These small imperceptible defects will | | | | will have a ring of brilliancy around the outside |
| however lower the price of the stone. It may | | | | around a black center, producing the fish eye |
| make sense for a consumer to buy a bigger less | | | | effect. Over thick and over thin stones should be |
| fine stone for the price of a smaller fine stone for | | | | avoided. |
| the same price. | | | | The buyer must also scrutinize the finish of a |
| The buyer must always beware that these small | | | | stone. All of the stones facets should be |
| imperfections will hurt the resale value. High grade | | | | symmetrically related to each other. The facets |
| stones will always retain a lot more monetary | | | | should be above the girdle should match those |
| value than a stone of a poorer grade. It is also | | | | below in position. The upper facets and the lower |
| harder to resell a stone of poorer grade. If the | | | | facets should directly line up and the edges should |
| buyer entertains the converting of the stone into | | | | meet. The finish of the stone should also be well |
| cash, it is much wiser to buy only the better | | | | checked. Most rough or chipped areas will be |
| grades as regards to perfection. | | | | around the girdle. |
| In color, the public is also advised not to go with | | | | Only a stone that appears perfectly round should |
| the very highest of grades, but a stones of | | | | be accepted. Stones of other contours are much |
| rather less rare tints. Never buy a low grade off | | | | less salable. The buyer must be aware that the |
| color stone that is perceptible to average eye. It | | | | price per carat advances rather rapidly with |
| is suggested that colored diamonds be purchased | | | | increase in size up to somewhat over a carat. |
| in the grades of Crystals and Silver Capes. The | | | | Smaller diamonds are much more abundant in the |
| average retailer will probably call them blue white | | | | mines than the larger ones. The law of supply and |
| and fine white. Always insist on seeing the stone | | | | demand dictates the prices of diamonds on the |
| in broad day light, as to check for imperfections. | | | | market. |
| In regards to the cheaper colored stones they | | | | |