| As a copywriter I get some | | | | Can you get me another for my mother?" "I |
| interestingassignments. While admittedly it's mostly | | | | needone that says Friendship I can give to my |
| aboutthe money, copywriting offers the | | | | bestfriend." "Can I get that rose quartz piece |
| occasionalfringe benefit. I might take a supplement | | | | withthe Love inspiration to wear as a pendant?" |
| thatactually helps me feel better. I'll read a | | | | I figured I was on to something good. Really good. |
| bookthat inspires me to give up a bad habit or | | | | Guys, listen up: forget about the pearls |
| two. | | | | andexpensive fine jewelry. Women love this stuff. |
| But this time I was totally floored by | | | | It's maybe the perfect way to say, "I hear, see |
| whathappened. | | | | andlove you" without infringing on your golf or |
| Lynn Brown, owner of DeLyn Enterprises, | | | | beerbudget. |
| LLCapproached me to write a few sales letters | | | | If you haven't figured it out yet, women |
| tohelp promote her new line of jewelry. What do | | | | simplyadore feeling like you see and hear them. |
| Iknow about jewelry? I'm just an aging jock | | | | Whenyou can decipher the clues and understand |
| whohas never worn more than a fake diamond | | | | shewants to feel courageous, all you need to do |
| studduring my rebellious years. | | | | isgive her a floral heart pendant with |
| Sure, I've purchased jewelry for my wife or | | | | Swarovski(R)crystals and the word Courage |
| girlfriends (not at the same time, you understand). | | | | imprinted insilver. Instant gratitude. |
| Unless they were faking it, they even liked | | | | But maybe you're a woman reading this article. |
| mygifts. | | | | Iwon't pretend to know what you're thinking |
| I got a couple samples from Lynn and gave them | | | | sincedoing so has gotten me into a heap of |
| towomen friends. As a single guy who is | | | | trouble inthe past. I will tell you, however, that |
| activelydating, I'm always interested in learning | | | | thewomen I know have been going nuts over the |
| newways to impress women without having to | | | | TCharm (TM) jewelry. Why? I suspect it's |
| sell mycar and mortgage my house. Beautiful is | | | | because the jewelrylooks expensive, costs |
| good anytime. Expensive is for special occasions. | | | | peanuts, and includes theinspiration word of their |
| My friends started harassing me - in a good way. | | | | choice. What they tellme is that they love how |
| " | | | | wearing the jewelrymakes them feel. |