Movado: The Museum Watch Dial as an Icon

Movado has a unique signature, one that standswith a gold dot. The very distinctive dots on
out in its own special way above all othermany Movado watches are now made from gold,
watchmakers. That signature is its Museumstainless steel, diamonds or sapphire crystals, and
Watch dial, characterized by a single dot thatthe dials also come in other colors besides black.
marks 12 o'clock. The dial is a symbol of manyThe Museum Watch dial continues to play an
things: the sun at high noon, sophistication andimportant role in modern Movado designs, such as
artistry in design. It is, in essence, whatits Amorosa and Fiero Collections. The various
transformed Movado watches from fashionMovado Collections feature different band styles,
accessories into icons.watch shapes and sizes, but the distinctive
Swiss watchmaker Movado is known for itsMuseum Watch employed in them is a unifying
excellence in both technological and artisticelement. Movado continues to produce a Museum
innovation. One of its most impressive innovationsCollection that is dedicated to preserving
was the Museum Watch dial, which first appearedminimalism by featuring the classic Museum Watch
on the market in 1947. It was modeled after thedial and simple leather straps.
appearance of the sun in the sky on a clear dayThe dial represents a certain level of sophistication
at noon. The Museum Watch dial did not get itsand artistry that is an integral part of Movado's
name until after the Museum of Modern Art inongoing relationship with the performing and visual
New York selected the design for a permanentarts. Brand ambassadors like trumpeter Wynton
collection in 1960. For the first time in history, aMarsalis and dancer-choreographer Mikhail
watch was perceived as an actual work of art.Baryshinikov have played an important part in
When considered as a piece of art, Movado'smaintaining the reputation of the Museum Watch
simple design falls into the category of a minimalistdial.
work. The most basic elements of a watchArt and Movado enjoy an interdependent
include the hands and a simple reference point.relationship and it all began with the creation of a
That is exactly what the model that the Museumrevolutionary dial design. There is one thing aspect
Watch follows.of the Museum Watch dial that is timeless and will
The look is one of simplicity featuring only thenever change. That is its historical place as an icon
hour hand, the second hand and one dot in the 12among timekeeping pieces.The dial, in conjunction
o'clock position. It creates a striking contrast whenwith the other fine elements in a Movado
compared with other luxury watches. In thetimepiece, transforms a watch into a work of art.
shadow of the Museum Watch dial, an ordinaryMovado watches sold at are brand new and
watch face looks cluttered.authentic with serial numbers. Almost all of our
Over the years, the physical design has remainedmovado watches come with a free watch and all
relatively unaltered. In early production, theour watches have free shipping in the usa.
Museum Watch dial was crafted on a black dial