| A New Player in Town | | | | parameters on what youre looking to spend. |
| | | | |
| Search engines like and are great for | | | | 3. It gives you buying guides, known as |
| increasing your web stores exposure, as well | | | | wikis, that are written and edited by users. |
| as doing your own product market research. | | | | It has over 1,300 buying guides that explain |
| But according to Kevin Ryan, of his new | | | | the criteria for choosing various products. |
| company is NOT your typical comparison | | | | If youre in the market for a grill, you can |
| shopping search engine. It offers some | | | | find articles and reviews and read up on the |
| cutting edge attractions that e-tailers and | | | | different kinds of grills, and the benefits |
| consumers alike should love: | | | | and drawbacks of each. There are general |
| | | | knowledge wiki sites, and travel wiki sites, |
| 1. It has the most exhaustive selection of | | | | but this is the first ever Shopping Wiki |
| stores, about 120,000, and 60 million | | | | Site. Its a great learning tool, and can |
| different items, enthuses Ryan. and two | | | | empower you to make informed buying |
| popular comparison shopping sites, only list | | | | decisions. |
| about eight or nine thousand stores each. | | | | |
| ShopWiki crawls the entire web, giving you | | | | But How Does It Help My EBiz? |
| more choices, more small stores, and better | | | | |
| prices. | | | | ShopWiki is a wonderful resource for market |
| | | | researchyou can check out other retailers, |
| 2. It has innovative new search functions: | | | | and see who else is selling your product, how |
| | | | theyre selling it, and what theyre selling it |
| Rather than narrowing your search category by | | | | for. Its important too that you can see your |
| category, new technology enables the engine | | | | competition across all platforms because |
| to decipher lengthy, specific text searches. | | | | different markets have different price |
| For example, instead of searching for | | | | structures. |
| baseball cards, then for specific players, | | | | |
| then for years, simply enter Ken Griffey Jr. | | | | Its also a great tool for driving traffic to |
| rookie baseball card. Or type in diamond ring | | | | your store at no cost to you, and with no |
| less than $10,000 more than 1 karat, and the | | | | work on your end. If your e-stores not |
| engine understands the numbers and the | | | | already listed in their enormous database, go |
| concept of more than and less than. | | | | to the Help section at the bottom of their |
| | | | homepage, scroll down to Merchant |
| It offers a patent-pending color wheel. | | | | Information, and click on Add Your Store. |
| Instead of entering red pants and seeing | | | | Type in your domain name to ensure that |
| hundreds of shades of red on various slacks, | | | | ShopWiki will crawl your site and index your |
| you can enter pants in the search line, then | | | | content. Add your own wikiyou can write or |
| click on the color wheel to select one of | | | | edit a buying guide, or you can put a wiki |
| 50,000 different colors. The engine will only | | | | that describes your business and what you do, |
| bring you trousers close to that shade. | | | | on your own page on the site. Says Ryan, Its |
| | | | clean, its easy to find things, its fast, and |
| The price slider lets you easily set the | | | | its very complete. |