| A New Player in Town | | | | 3. It gives you buying guides, known as wikis, that |
| Search engines like and are great for increasing | | | | are written and edited by users. It has over 1,300 |
| your web stores exposure, as well as doing your | | | | buying guides that explain the criteria for choosing |
| own product market research. But according to | | | | various products. If youre in the market for a grill, |
| Kevin Ryan, of his new company is NOT your | | | | you can find articles and reviews and read up on |
| typical comparison shopping search engine. It | | | | the different kinds of grills, and the benefits and |
| offers some cutting edge attractions that e-tailers | | | | drawbacks of each. There are general knowledge |
| and consumers alike should love: | | | | wiki sites, and travel wiki sites, but this is the first |
| 1. It has the most exhaustive selection of stores, | | | | ever Shopping Wiki Site. Its a great learning tool, |
| about 120,000, and 60 million different items, | | | | and can empower you to make informed buying |
| enthuses Ryan. and two popular comparison | | | | decisions. |
| shopping sites, only list about eight or nine | | | | But How Does It Help My EBiz? |
| thousand stores each. ShopWiki crawls the entire | | | | ShopWiki is a wonderful resource for market |
| web, giving you more choices, more small stores, | | | | researchyou can check out other retailers, and |
| and better prices. | | | | see who else is selling your product, how theyre |
| 2. It has innovative new search functions: | | | | selling it, and what theyre selling it for. Its |
| Rather than narrowing your search category by | | | | important too that you can see your competition |
| category, new technology enables the engine to | | | | across all platforms because different markets |
| decipher lengthy, specific text searches. For | | | | have different price structures. |
| example, instead of searching for baseball cards, | | | | Its also a great tool for driving traffic to your |
| then for specific players, then for years, simply | | | | store at no cost to you, and with no work on |
| enter Ken Griffey Jr. rookie baseball card. Or type | | | | your end. If your e-stores not already listed in |
| in diamond ring less than $10,000 more than 1 | | | | their enormous database, go to the Help section |
| karat, and the engine understands the numbers | | | | at the bottom of their homepage, scroll down to |
| and the concept of more than and less than. | | | | Merchant Information, and click on Add Your |
| It offers a patent-pending color wheel. Instead of | | | | Store. Type in your domain name to ensure that |
| entering red pants and seeing hundreds of shades | | | | ShopWiki will crawl your site and index your |
| of red on various slacks, you can enter pants in | | | | content. Add your own wikiyou can write or edit |
| the search line, then click on the color wheel to | | | | a buying guide, or you can put a wiki that |
| select one of 50,000 different colors. The engine | | | | describes your business and what you do, on |
| will only bring you trousers close to that shade. | | | | your own page on the site. Says Ryan, Its clean, |
| The price slider lets you easily set the parameters | | | | its easy to find things, its fast, and its very |
| on what youre looking to spend. | | | | complete. |