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HOW TOP SELL USED DIAMOND RING guide

Diamonds, Engagement Rings, Wedding Rings - Internet VS. Retail

Retail Jewelry Stores A common belief isfair with them and you may be surprised at
that all jewelers are out to get you and thathow  helpful  they can be. Internet Jewelers
you're going to pay too much for a diamond or
engagement ring. This is true for allOk I know you have been waiting for this, so
industries and businesses, not just thehere it is… Yes you can buy a diamond
jewelry industry. There are good businessesfor less on the Internet! You'll also save
and there are not so good businesses. There'sthe sales tax. But you need to know that not
always a chance to pay more than you have toall Internet jewelers are created equal and
when buying a car, electronics, jewelry, oryou really need to become familiar with whom
whatever. The key is to do your homework andyou are dealing with. Lets start with some
find a jewelry store that you know isimportant issues. First, you should know that
creditable; sometimes a referral from amost Internet jewelers don't own their own
friend is the best place to start. Now it'sdiamond inventories. What they do is create
true that most jewelry store prices willcomputerized lists from diamond wholesalers
start off listing higher than many of theand suppliers from around the country and
on-line businesses, but you have to considerplace these lists on their websites. Now the
all things. Who will size your ring when itproblem with this is that these Internet
needs to be done? How much will it cost whenjewelers have never seen the diamonds that
you have it done? How long will you bethey sell so they don't know what they are
without your ring? There is a huge amount ofgiving you. If you see a diamond listed on
convenience when buying local because manytheir site and ask them to describe it to you
jewelers do all their work in-house. Thisthey have to call the supplier who owns the
means no waiting and sometimes you candiamond and have them describe it to them
actually have your ring sized or altered onfirst so they can describe it to you. That's
the spot. Imagine proposing to yourfine as long as you are aware of the process.
girlfriend and then telling her she has toNow, there are Internet jewelers who do own
wait 2-3 weeks before wearing it because ittheir inventories and actually hand select
has to be shipped back to the on-line jewelerthe  diamonds  that  go  on  their  website.
for  sizing!
The benefit is that these Internet jewelers
Other benefits are the warranties that comehave the ability to weed out problem stones
along with the purchase from a local jeweler.because they get to see the diamonds before
I had a customer come to our retail showroomthey buy them for resale. Allow me to give
not too long ago with a ring he bought fromyou an example of a problem diamond, take an
Bluenile. He brought his fiancé in to beSI1 diamond for instance. By definition, an
fit for the ring and we sized the ring forSI1 diamond should not have imperfections
$75.00. 2 weeks later she came back and saidthat can be seen to the naked eye. However,
that she chose to have the ring sized tooI've seen GIA certified SI1 diamonds with
small and needed to be sized again. Anotherimperfections that were plain as day when
$75.00! Now they're up to $150 in additionalviewing the diamond to the naked eye. How
fees and they've only owned ring 2 weeks.does the Internet jeweler that's selling
Imagine the expenses you'll accumulate overcomputerized lists of diamonds know what kind
the lifetime of the ring! Another issue isof SI1 he/she is selling? They don't! That's
the replacement of missing diamonds; today'swhy its important to choose an Internet
engagement ring styles are very complicatedjeweler who owns their inventory and hand
and can be set with intricate diamondpicks each diamond personally. The benefit is
combinations. These tiny diamond accents arethat you can call them and ask them to
prone to falling out. When you need to have adescribe the diamond to you to be sure that
small diamond accent replaced you could payit's not a problem diamond. When wholesalers
$75.00 to $150.00 in repair costs. Do you seehave problem diamonds that retail jewelers
the repair costs adding up? Most localand Internet jewelers (that own their
jewelers value your business; in effort toinventories) won't buy, they list them on
keep you happy they'll take care of any costsInternet websites because there's nobody to
associated with the upkeep of your ring. Ifverify  the  problem.
you think I'm being one sided don't worry, I
have a lot of positive things to share withIn the end you suffer because you unknowingly
you  about  buying  on-line  also.buy the problem diamond. What's the solution?
Work with an Internet jeweler that can hold
One of the other benefits of shopping locallythe diamond in their hand and inspect it for
is the ability to see and examine theyou. Or work with a smaller yet trustworthy
diamonds before buying. A big misconceptionInternet jeweler who has a pulse on all the
is that all diamonds are graded exactly thesuppliers that they work with so they can
same way and that an SI2 on-line is the sameverify the validity of the diamond grade. The
as an SI2 in a store. Truth is that everylarger Internet jewelers like Bluenile
diamond is uniquely different and someundoubtedly have a harder time weeding out
diamonds are better than others even if thethe problem diamonds because they sell so
grades are identical. There are good VS2'smany diamonds from these published virtual
and there are bad VS2's how do you know whichlists. You're diamond purchase is just
one you have? I'm assuming of course that youanother number to them while the smaller
know what a VS2 is, if you don't you canInternet jewelers can spend more time with
visit The Real Scoop on Buying Diamonds andyou on the phone answering your questions and
I'll be happy to explain it further to you.sorting through their diamonds. Another
You really need to see the diamond first handbenefit to shopping online is the lack of
and look at it under a microscope to be ablepushy salespeople to deal with. As with many
to compare one to the next. You can have tworetail environments you'll occasionally run
diamonds graded exactly the same but one mayin to the hard-core salesperson at local
be poorer a version of the same clarity gradejewelry stores. If you're the type of person
because it was graded by two different peoplewho likes to move at his/her own pace and
with different opinions. This of coursedoesn't like to be pressured then the
greatly affects the value of the diamond andInternet jeweler is a great option. If you
you're not aware of it unless you see themfind an informative site you'll have the time
first hand. Shopping locally empowers you byto gather information about diamonds at your
allowing you to compare one diamond to nextown pace without the pressure of having to
in real life situations. Now if you saymake a quick decision. You'll also cover a
"That's all well and good but I still wantlot of ground very quickly because you can
the best deal I can get" and the bottom linecompare thousands of diamond prices with the
price is still you're biggest concern thenclick of a mouse. Shopping locally can be a
simply be honest with the people you'relong laborious process while spending hours
shopping with. Truth be known, most jewelersat each location before going on to the next
are flexible in their pricing. You just havestore.
to communicate your needs with them properly
so they know where you stand. They don't readIf you choose to buy your diamond online
minds and if you want the best deal you canrequire several things from your Internet
get for a diamond then say that to them. Youjeweler. First is a no-frills return policy,
can't get what you don't ask for and nobodythe standard for an established and
is going to volunteer this unless you ask forcreditable Internet jeweler is 30 days. Next
it. If you tell the local jeweler that youis gemological certification, this is
have been shopping on-line and you want themimportant because you want to be assured that
to  match  the price, they'll probably do it.the diamond is graded as fairly as possible.
I would only choose the Internet jewelers
The best strategy is to bring the Internetthat display the BBB-Online Seal. The Better
listing from the website that you areBusiness Bureau is a great consumer advocacy
shopping with and give it to the jeweler. Askgroup and won't allow any website to display
them to show you a diamond of the same size,the seal unless their identity has been
clarity and color, this way you are comparingverified. They'll also remove the seal if the
apples to apples. In some cases they'll matchInternet site is abusing the use of the seal
the price and you'll get the best of allor is using unfair business practices. In the
worlds including warranties, service, priceend you'll have to decide what's more
and convenience. There are no magicalimportant, price or guarantees. Some people
formulas or pixie dust that allows onewould never buy a diamond from an Internet
on-line jeweler or retail jeweler the abilityjeweler and some hate shopping locally. There
to buy a diamond for less than theirare no secrets or shortcuts but you have to
competitors. Retailers and on-line jewelerstake the time to understand that there are
pay the same amount for a diamonds and thepros and cons to both options. Nobody can say
going rate is the going rate. So your localwhat's best for you and your fiancé but
jeweler has the ability to sell the diamondyou.
at the same price as the Internet jeweler,
you just have to give him reason to. The bestGood Luck Shopping and feel free to contact
advice I can give you is "Don't make themme for any information about diamonds or
jump through hoops"; if they're going to givediamond  engagement  rings!
you a great deal don't make them work hard
for it. Otherwise they may lose interest inAndy Moquin President - Andrews Jewelers
the sale and say "No Thanks!". Be honest andInc.



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