| How to Buy a Diamond Ring: Step by step | | | | Internet is quickly becoming a popular way to |
| | | | purchase diamonds - visit for information on |
| Toronto has many jewelry shops ready to cater | | | | engagement ring places in Toronto. |
| to a gentleman asking that special someone to | | | | |
| spend the rest of their lives together, and | | | | 3. Ask questions! - Members of the jewelry |
| in Toronto, there are many places that will | | | | industry as well as other consumers regularly |
| educate you on what to buy: | | | | monitor the industry. You will usually have |
| | | | several answers back within a few hours from |
| 1. Learn as much as you can about diamonds - | | | | a wide variety of individuals -- from |
| The easiest way is to spend a few minutes | | | | industry experts, to fellow consumers. |
| reading our diamond tutorial and our ring | | | | |
| tutorial -- we feature the most comprehensive | | | | 4. Learn the price of diamonds - Once you've |
| and unbiased treatment of diamonds and rings | | | | narrowed down your selection and you've |
| available on the web, and we constantly | | | | selected a jeweler, the last remaining task |
| update it to reflect new trends and | | | | is to negotiate the best possible price. Just |
| information. Toronto has its fakes and | | | | like you wouldn't purchase an automobile |
| credited stores, you will learn about the 4 | | | | without knowing its factory-invoice cost |
| "C's", how to detect fakes, how to judge | | | | (from such sources as Consumer Reports* or |
| cuts, what questions to ask your jeweler, how | | | | BlueBook*), you should not purchase a diamond |
| to select a setting, and lots of other | | | | based solely on the jeweler's stated price. |
| important topics. An informed consumer is a | | | | Be sure to visit engagement ring page. |
| smart consumer. Invest the time and do your | | | | |
| research, and you will get the best diamond | | | | 5. Buy it! - During this process, be sure to |
| ring for your money. | | | | reference our negotiation tips. And after the |
| | | | purchase, come back to our site for |
| 2. Don't forget about Internet jewelers - The | | | | information on care & cleaning. |