| Retail Jewelry Stores
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| | sale and say "No Thanks!". Be honest and
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| A common belief is that all jewelers are
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| | fair with them and you may be surprised
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| out to get you and that you're going to
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| | at how helpful they can be.
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| pay too much for a diamond or engagement
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| | Internet Jewelers
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| ring. This is true for all industries and
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| | Ok I know you have been waiting for this,
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| businesses, not just the jewelry
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| | so here it is... Yes you can buy a
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| industry. There are good businesses and
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| | diamond for less on the Internet! You'll
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| there are not so good businesses. There's
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| | also save the sales tax. But you need to
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| always a chance to pay more than you have
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| | know that not all Internet jewelers are
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| to when buying a car, electronics,
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| | created equal and you really need to
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| jewelry, or whatever. The key is to do
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| | become familiar with whom you are dealing
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| your homework and find a jewelry store
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| | with. Lets start with some important
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| that you know is creditable; sometimes a
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| | issues. First, you should know that most
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| referral from a friend is the best place
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| | Internet jewelers don't own their own
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| to start. Now it's true that most jewelry
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| | diamond inventories. What they do is
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| store prices will start off listing
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| | create computerized lists from diamond
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| higher than many of the on-line
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| | wholesalers and suppliers from around the
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| businesses, but you have to consider all
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| | country and place these lists on their
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| things. Who will size your ring when it
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| | websites. Now the problem with this is
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| needs to be done? How much will it cost
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| | that these Internet jewelers have never
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| when you have it done? How long will you
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| | seen the diamonds that they sell so they
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| be without your ring? There is a huge
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| | don't know what they are giving you. If
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| amount of convenience when buying local
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| | you see a diamond listed on their site
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| because many jewelers do all their work
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| | and ask them to describe it to you they
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| in-house. This means no waiting and
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| | have to call the supplier who owns the
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| sometimes you can actually have your ring
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| | diamond and have them describe it to them
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| sized or altered on the spot. Imagine
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| | first so they can describe it to you.
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| proposing to your girlfriend and then
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| | That's fine as long as you are aware of
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| telling her she has to wait 2-3 weeks
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| | the process.
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| before wearing it because it has to be
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| | Now, there are Internet jewelers who do
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| shipped back to the on-line jeweler for
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| | own their inventories and actually hand
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| sizing!
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| | select the diamonds that go on their
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| Other benefits are the warranties that
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| | website. The benefit is that these
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| come along with the purchase from a local
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| | Internet jewelers have the ability to
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| jeweler. I had a customer come to our
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| | weed out problem stones because they get
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| retail showroom not too long ago with a
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| | to see the diamonds before they buy them
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| ring he bought from Bluenile. He brought
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| | for resale. Allow me to give you an
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| his fiancé in to be fit for the ring and
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| | example of a problem diamond, take an SI1
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| we sized the ring for $75.00. 2 weeks
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| | diamond for instance. By definition, an
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| later she came back and said that she
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| | SI1 diamond should not have imperfections
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| chose to have the ring sized too small
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| | that can be seen to the naked eye.
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| and needed to be sized again. Another
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| | However, I've seen GIA certified SI1
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| $75.00! Now they're up to $150 in
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| | diamonds with imperfections that were
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| additional fees and they've only owned
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| | plain as day when viewing the diamond to
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| ring 2 weeks. Imagine the expenses you'll
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| | the naked eye. How does the Internet
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| accumulate over the lifetime of the ring!
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| | jeweler that's selling computerized lists
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| Another issue is the replacement of
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| | of diamonds know what kind of SI1 he/she
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| missing diamonds; today's engagement ring
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| | is selling? They don't! That's why its
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| styles are very complicated and can be
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| | important to choose an Internet jeweler
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| set with intricate diamond combinations.
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| | who owns their inventory and hand picks
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| These tiny diamond accents are prone to
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| | each diamond personally. The benefit is
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| falling out. When you need to have a
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| | that you can call them and ask them to
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| small diamond accent replaced you could
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| | describe the diamond to you to be sure
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| pay $75.00 to $150.00 in repair costs. Do
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| | that it's not a problem diamond. When
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| you see the repair costs adding up? Most
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| | wholesalers have problem diamonds that
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| local jewelers value your business; in
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| | retail jewelers and Internet jewelers
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| effort to keep you happy they'll take
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| | (that own their inventories) won't buy,
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| care of any costs associated with the
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| | they list them on Internet websites
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| upkeep of your ring. If you think I'm
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| | because there's nobody to verify the
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| being one sided don't worry, I have a lot
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| | problem.
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| of positive things to share with you
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| | In the end you suffer because you
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| about buying on-line also.
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| | unknowingly buy the problem diamond.
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| One of the other benefits of shopping
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| | What's the solution? Work with an
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| locally is the ability to see and examine
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| | Internet jeweler that can hold the
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| the diamonds before buying. A big
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| | diamond in their hand and inspect it for
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| misconception is that all diamonds are
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| | you. Or work with a smaller yet
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| graded exactly the same way and that an
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| | trustworthy Internet jeweler who has a
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| SI2 on-line is the same as an SI2 in a
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| | pulse on all the suppliers that they work
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| store. Truth is that every diamond is
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| | with so they can verify the validity of
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| uniquely different and some diamonds are
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| | the diamond grade. The larger Internet
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| better than others even if the grades are
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| | jewelers like Bluenile undoubtedly have a
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| identical. There are good VS2's and there
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| | harder time weeding out the problem
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| are bad VS2's how do you know which one
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| | diamonds because they sell so many
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| you have? I'm assuming of course that you
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| | diamonds from these published virtual
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| know what a VS2 is, if you don't you can
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| | lists. You're diamond purchase is just
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| visit and I'll be happy to explain it
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| | another number to them while the smaller
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| further to you. You really need to see
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| | Internet jewelers can spend more time
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| the diamond first hand and look at it
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| | with you on the phone answering your
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| under a microscope to be able to compare
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| | questions and sorting through their
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| one to the next. You can have two
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| | diamonds. Another benefit to shopping
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| diamonds graded exactly the same but one
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| | online is the lack of pushy salespeople
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| may be poorer a version of the same
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| | to deal with. As with many retail
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| clarity grade because it was graded by
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| | environments you'll occasionally run in
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| two different people with different
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| | to the hard-core salesperson at local
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| opinions. This of course greatly affects
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| | jewelry stores. If you're the type of
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| the value of the diamond and you're not
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| | person who likes to move at his/her own
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| aware of it unless you see them first
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| | pace and doesn't like to be pressured
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| hand. Shopping locally empowers you by
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| | then the Internet jeweler is a great
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| allowing you to compare one diamond to
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| | option. If you find an informative site
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| next in real life situations.
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| | you'll have the time to gather
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| Now if you say "That's all well and good
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| | information about diamonds at your own
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| but I still want the best deal I can get"
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| | pace without the pressure of having to
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| and the bottom line price is still you're
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| | make a quick decision. You'll also cover
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| biggest concern then simply be honest
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| | a lot of ground very quickly because you
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| with the people you're shopping with.
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| | can compare thousands of diamond prices
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| Truth be known, most jewelers are
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| | with the click of a mouse. Shopping
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| flexible in their pricing. You just have
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| | locally can be a long laborious process
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| to communicate your needs with them
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| | while spending hours at each location
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| properly so they know where you stand.
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| | before going on to the next store.
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| They don't read minds and if you want the
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| | If you choose to buy your diamond online
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| best deal you can get for a diamond then
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| | require several things from your Internet
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| say that to them. You can't get what you
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| | jeweler. First is a no-frills return
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| don't ask for and nobody is going to
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| | policy, the standard for an established
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| volunteer this unless you ask for it. If
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| | and creditable Internet jeweler is 30
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| you tell the local jeweler that you have
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| | days. Next is gemological certification,
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| been shopping on-line and you want them
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| | this is important because you want to be
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| to match the price, they'll probably do
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| | assured that the diamond is graded as
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| it. The best strategy is to bring the
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| | fairly as possible. I would only choose
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| Internet listing from the website that
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| | the Internet jewelers that display the
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| you are shopping with and give it to the
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| | BBB-Online Seal. The Better Business
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| jeweler. Ask them to show you a diamond
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| | Bureau is a great consumer advocacy group
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| of the same size, clarity and color, this
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| | and won't allow any website to display
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| way you are comparing apples to apples.
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| | the seal unless their identity has been
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| In some cases they'll match the price and
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| | verified. They'll also remove the seal if
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| you'll get the best of all worlds
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| | the Internet site is abusing the use of
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| including warranties, service, price and
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| | the seal or is using unfair business
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| convenience.
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| | practices. In the end you'll have to
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| There are no magical formulas or pixie
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| | decide what's more important, price or
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| dust that allows one on-line jeweler or
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| | guarantees. Some people would never buy a
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| retail jeweler the ability to buy a
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| | diamond from an Internet jeweler and some
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| diamond for less than their competitors.
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| | hate shopping locally. There are no
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| Retailers and on-line jewelers pay the
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| | secrets or shortcuts but you have to take
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| same amount for a diamonds and the going
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| | the time to understand that there are
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| rate is the going rate. So your local
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| | pros and cons to both options. Nobody can
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| jeweler has the ability to sell the
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| | say what's best for you and your fiancé
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| diamond at the same price as the Internet
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| | but you.
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| jeweler, you just have to give him reason
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| | Good Luck Shopping and feel free to
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| to. The best advice I can give you is
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| | contact me for any information about
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| "Don't make them jump through hoops"; if
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| | diamonds or diamond engagement rings!
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| they're going to give you a great deal
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| | Andy Moquin
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| don't make them work hard for it.
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| | President - Andrews Jewelers Inc.
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| Otherwise they may lose interest in the
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