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Article #185: Costume Jewelry: Collecting For Profit

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The first time costume jewelry appeared Available Supply
in the United States was shortly after Material Quality
World War I. Purchased in small French Craftsmanship
boutiques by soldiers about to return Indeed, there were dozens of companies
from the war, the inexpensive but competing in this massive market but they
dazzling fashion jewelry was an immediate produced jewelry in varying quantities.
hit with the women back home. As new There were the larger companies such as
designs featuring a host of new Coventry and Coro who quite often
semi-precious stones and unique materials produced thousands of pieces in each
were released, it caused a rapid rise in design. Then again, you also had
popularity. These bright and vibrant manufacturers such as McClelland and
pieces became ubiquitous fashion Barclays who produced much smaller
accessories during the roaring twenties volumes. Accordingly and when all other
with American companies dominating the factors are held constant, such pieces
landscape. Some of the most popular made by them both rarer more prized by
American manufacturers of costume jewelry collectors. Doing your homework is
include: important because even the large players
Coro produced some designs in small quantities
Eisenberg making them more valuable than typical
Weiss pieces from the company.
Coventry Without question, stone quality is a
Trifari large variable when it comes to assessing
An Antique costume piece is any piece of the value of a piece of vintage jewelry.
jewelry that does not prominently feature While none of the stones would be
precious metals (though some feature considered "precious" in the traditional
silver and may be gold plated) or sense, there were companies that
gemstones while also being mass produced. manufactured pieces using superior
The cheap jewelry could be purchased for quality semi-precious stones and
a fraction of what the fine pieces cost. gemstones, such as:
Essentially, the fashion pieces became Eisenberg
the "cheap" alternative to similarly Bogoff
designed fine pieces made of out precious Weiss
metals and displaying precious gemstones Hollycraft
like sapphires or rubies. Eisenberg is famous for using exceptional
Virtually any vintage costume bracelet, stones so finding a piece that is not
necklace, or pendant could be purchased already high-priced is very difficult.
for $4-10 in most cases prior to World However, it is still possible to find an
War II. Poor sales and the Great inexpensive yet valuable an unsigned one.
Depression forced some manufacturers to Focus your efforts on locating pieces by
close their doors. Surprisingly, however, Weiss, Bogoff, and Hollycraft as they
a lot of the companies survived and did tend to be somewhat undervalued on the
quite well after the second world war. market and thus make a better investment.
All-time record sales were seen all Other than the stones and materials, the
throughout the 50's-60's thanks in no quality of metal and craftsmanship will
small part to advertising advances like factor into the value of a piece.
television. Today, high quality costume Manufacturers known to consistently craft
pieces are more popular than ever and superior pieces were:
make great gift for young girls, Eisenberg
teenagers, and even adults just looking Trifari
to add some diversity to their jewelry Kramer
collection. Money
Despite costing relatively little when Danecraft
first launched, vintage fashion jewelry If you develop a sharp eye and really
produced in the years 1920-1970 learn how to identify the unsigned
potentially are worth many times their vintage pieces by top manufacturers like
initial value. Incredibly, there are many Eisenberg, you can really turn a hefty
pieces being sold in flea markets for a profit just by browsing e-Bay and flea
few bucks while being worth hundreds! markets. In many cases, the vendors don't
There are three main things that help realize the value of the piece and a
determine the value of vintage costume buyer can have it for pennies on the
jewelry: dollar.






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