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Article #5: Buying The Perfect Diamond Ring While Saving $1000's

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Buying a diamond engagement ring can be a because the competition is so fierce that
risky business! For most of us an it breeds questionable practices and half
engagement ring is the third most truths amongst the occupants.
expensive purchase we are likely to make, Never buy a diamond without a certificate
after our home and car. However I can - Without a certificate you could quite
guarantee you know much more about buying easily buy a piece of glass set into an
a home, or a car than you do about buying engagement ring setting and be non the
a diamond ring! This lack of knowledge wiser, but up to $5000 poorer. However a
opens up the opportunity for dishonest certificate alone does not guarantee a
people to take advantage of you. better deal, you need to be proficient in
This generally takes the form of selling understanding exactly what it is telling
you a poor quality diamond ring for a you, and how each factor that is covered
higly inflated price. affects the price and quality of the
How can you avoid the pitfalls? ring.
There are some basic precautions you can Understand the 4 C's of diamonds - Most
take, which will significantly reduce the people know something about the 4 C's of
risk. Some of these include: diamond buying including, Cut, Clarity,
Get Educated - Research the subject of Carat and Color. However very few people
buying diamonds, in exactly the same way know how to each of the 4 factors
you would if you were buying a car. There interact to determine the price and
is no substituted for this, and if you quality of a diamond.
are willing to make the effort you can If you follow this advice you
have more knowledge of the subject in 2 significantly reduce your chance of being
hours, than 95% of your fellow consumers. fleeced by a dishonest salesman. Treat
Buy from a reputable source - Whether you your purchase as a significant financial
decide to make your purchase online or at purchase. Set your budget up-front and do
a Jewelry store, make sure you have some not go too much above or below the price
background on the store. Visit the store you've set yourself. Try not to get to
and ask the salesman questions to gauge emotionally involved in the purchase and
his level of knowledge. I would suggest the outcome should be favorable.
you avoid the Jewelry districts, simply






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