| Customers should look out for the scam artist | | | | you didn't do something right. |
| and crook who uses the Internet as a catalyst | | | | |
| to steal their money. Buying a diamond on the | | | | 5.) A reputable company has customer service |
| Internet is questionable in some | | | | you can access 24/7. They're always there to |
| circumstances. | | | | help you - even if you haven't bought |
| | | | anything yet! A scam company is only |
| Here are some tips to help you avoid losing | | | | interested in pushing you to buy and won't |
| money to an offer that really is too good to | | | | have any customer service. |
| be true: | | | | |
| | | | It's in your best interest to assess the list |
| 1.) The internet is full of thousands of | | | | of websites displayed by a Google search, for |
| different companies selling diamond jewelry. | | | | the companies that are trustworthy, as not |
| Some companies are reputable, while others | | | | all of them are. Buying jewelry from any |
| are not. Make sure the company you're | | | | website must be preceded by your assurance |
| thinking of buying from is a reputable | | | | that they are trustworthy. Be convinced that |
| company and not some fly-by-night website put | | | | you are paying money only for genuine |
| up recently with no history. | | | | jewelry. Only when persuaded of the |
| | | | genuineness of a piece of jewelry should you |
| 2.) Brush up on your diamond education and | | | | pay for it. |
| learn everything you can about them. | | | | |
| Companies that are nothing more than scams | | | | Differentiating between truthful and |
| will throw out incorrect information to | | | | deceitful jewelry sellers sometimes requires |
| appear they're knowledgeable - but if you did | | | | only that you review their feedback and |
| your homework, you'll spot them a mile away. | | | | ratings. You are sure that you are doing |
| | | | business with a trustworthy jewelry person if |
| 3.) Avoid any company that sells diamonds and | | | | you find positive criticism and evaluations |
| other items unrelated to diamond jewelry - | | | | on him. Your exact choice in online shopping |
| such as clothes, potpourri, computer | | | | for good and reasonably priced jewelries will |
| equipment, etc. To ensure it's a top quality | | | | no doubt be positively influenced by these |
| diamond, buy from a reputable diamond | | | | guidelines. |
| specialist - not a wholesaler of a plethora | | | | |
| of items. | | | | It's actually wise to buy your diamond |
| | | | jewelry online, since you get more choice |
| 4.) Understand their return policy. Make sure | | | | than what a brick and mortar jewelry store |
| you understand every part of the return | | | | can offer. Safety, however, is a concern when |
| policy so that you know it inside and out. | | | | purchasing anything on the Internet. Be a |
| Don't wait until after you spend your hard | | | | savvy online consumer and you won't have any |
| earned money to find out that you won't get | | | | problems with your diamond jewelry purchases. |
| your money back from your purchase because | | | | |