| Customers should look out for the scam artist | | | | right. |
| and crook who uses the Internet as a catalyst to | | | | 5.) A reputable company has customer service |
| steal their money. Buying a diamond on the | | | | you can access 24/7. They're always there to |
| Internet is questionable in some circumstances. | | | | help you - even if you haven't bought anything |
| Here are some tips to help you avoid losing | | | | yet! A scam company is only interested in pushing |
| money to an offer that really is too good to be | | | | you to buy and won't have any customer service. |
| true: | | | | It's in your best interest to assess the list of |
| 1.) The internet is full of thousands of different | | | | websites displayed by a Google search, for the |
| companies selling diamond jewelry. Some | | | | companies that are trustworthy, as not all of |
| companies are reputable, while others are not. | | | | them are. Buying jewelry from any website must |
| Make sure the company you're thinking of buying | | | | be preceded by your assurance that they are |
| from is a reputable company and not some | | | | trustworthy. Be convinced that you are paying |
| fly-by-night website put up recently with no | | | | money only for genuine jewelry. Only when |
| history. | | | | persuaded of the genuineness of a piece of |
| 2.) Brush up on your diamond education and learn | | | | jewelry should you pay for it. |
| everything you can about them. Companies that | | | | Differentiating between truthful and deceitful |
| are nothing more than scams will throw out | | | | jewelry sellers sometimes requires only that you |
| incorrect information to appear they're | | | | review their feedback and ratings. You are sure |
| knowledgeable - but if you did your homework, | | | | that you are doing business with a trustworthy |
| you'll spot them a mile away. | | | | jewelry person if you find positive criticism and |
| 3.) Avoid any company that sells diamonds and | | | | evaluations on him. Your exact choice in online |
| other items unrelated to diamond jewelry - such | | | | shopping for good and reasonably priced jewelries |
| as clothes, potpourri, computer equipment, etc. | | | | will no doubt be positively influenced by these |
| To ensure it's a top quality diamond, buy from a | | | | guidelines. |
| reputable diamond specialist - not a wholesaler of | | | | It's actually wise to buy your diamond jewelry |
| a plethora of items. | | | | online, since you get more choice than what a |
| 4.) Understand their return policy. Make sure you | | | | brick and mortar jewelry store can offer. Safety, |
| understand every part of the return policy so | | | | however, is a concern when purchasing anything |
| that you know it inside and out. Don't wait until | | | | on the Internet. Be a savvy online consumer and |
| after you spend your hard earned money to find | | | | you won't have any problems with your diamond |
| out that you won't get your money back from | | | | jewelry purchases. |
| your purchase because you didn't do something | | | | |