| It is now possible to save 40% to 60% by
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| | Internet users information on the data
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| purchasing a diamond engagement ring from
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| | security and trustworthiness of websites.
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| an online diamond retailer, rather than
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| | They check whether a website URL address
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| from a bricks-n-mortar High Street
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| | really is authentic or whether it has
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| jeweller. Online diamond retailers don't
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| | been hijacked by hackers.
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| have retail shops, sales staff, large
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| | Before exchanging sensitive information,
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| diamond inventories and other associated
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| | such as providing a credit card number,
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| operating expenses and are therefore able
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| | personal identification information or
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| to pass on the cost savings to consumers.
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| | other confidential data, these services
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| Of course, a diamond might be one of the
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| | typically allow you to check that the
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| largest one-off purchases made in one's
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| | site has been verified by the trusted
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| lifetime and so it is understandable that
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| | third party company and that the retailer
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| many people may be uncomfortable paying
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| | website is using appropriate safeguarding
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| for a diamond before it has been seen and
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| | measures against hackers.
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| examined.
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| | An actual certified member website will
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| However, as long as the correct research
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| | have the logo displayed prominently. When
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| and precautions are taken there should be
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| | this logo is clicked the page displaying
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| no reason to be fearful about buying
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| | the company's details within the
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| diamonds from Internet diamond merchants.
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| | verification company's website should
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| The three most important aspects of the
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| | appear.
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| pre-purchase checks that must be carried
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| | Common providers are ScanAlert
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| out are:
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| | HackerSafe, SquareTrade, Thwate/Verisign,
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| 1. Assurance that the diamond business is
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| | TrustLogo/Comodo, and Trustwatch
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| legitimate,
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| | GeoTrust.
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| 2. Assurance that the payment method is
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| | Beware of fraudulent operators that have
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| secure,
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| | just added the verification logo image to
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| 3. The risk of merchant fraud or failed
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| | their website. A tell-tale sign of this
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| delivery is mitigated.
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| | is when the logo is clicked the homepage
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| In part two of this three part series we
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| | of the verification company's website
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| examine the second aspect which is to be
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| | appears rather than the legitimate
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| satisfied that your payment details will
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| | detailed membership page or signed
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| be secure.
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| | security seal for the retailer website
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| Assurance payment details will be secure
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| | you are purchasing from.
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| There a number of assurance companies
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| | Secure Socket Layer
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| that will provide an additional level of
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| | When making a purchase over the Internet
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| comfort for online consumers. These
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| | make sure that the order page URL starts
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| companies provide certification that a
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| | with https:// and that there is a small
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| particular company's website is
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| | padlock symbol in the bottom right hand
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| relatively safe and secure for online
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| | corner of the browser window. This means
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| purchases.
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| | that the data you enter on the page will
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| Consumer Protection Accreditation
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| | be more secure from hackers and your
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| This is an accreditation service which
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| | payment information will be less at risk.
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| audits an applying online retailer for
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| | Credit Card Verification (CCV) Service
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| ethical retailing and best practice data
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| | This service is an added protection for
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| privacy. If the audit is passed the
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| | online or phone purchases. Since the
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| retailer is permitted membership and a
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| | diamond merchant doesn't actually see the
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| unique membership number is provided,
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| | credit/debit card in these situations
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| which can be added to the retailer's
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| | then it's harder to be sure that the
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| website.
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| | person supplying the card number details
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| This number can then be cross-checked
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| | is actually the card holder and not
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| back to the issuing accreditation body to
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| | someone who just happens to know the
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| ensure that the retailer is in fact a
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| | credit/debit card number.
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| member, giving confidence to the consumer
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| | To address this problem, debit/credit
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| that an online purchase from that diamond
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| | card providers put a three or four digit
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| retailer is safer.
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| | CCV number on the card (usually on the
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| Examples of these service companies are
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| | back of the card on the signature strip)
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| TRUSTe, Internet Shopping Is Safe (ISIS),
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| | that is not embossed (raised). This
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| SafeBuy, ShopSafe.co.uk, WebTraderUK and
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| | number doesn't get printed on sales
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| TrustUK.
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| | receipts. Thus someone trying to use the
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| Beware of fraudulent operators that have
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| | card number fraudulently is much less
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| just added the accreditation logo image
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| | likely to know this number if they do not
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| to their website. A tell-tale sign of
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| | have the card in their physical
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| this is when the logo is clicked the
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| | possession.
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| homepage of the accreditation company's
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| | This type of checking device really
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| website appears, rather than the
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| | reinforces the importance of notifying a
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| legitimate detailed membership page for
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| | credit card provider promptly if a debit
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| the retailer website you are purchasing
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| | credit card is ever lost or stolen so
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| from.
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| | that card can be cancelled.
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| Website Verification Service
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| | The most common of these services are
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| Also known as web seals or trust marks,
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| | MasterCard Secure Code and Verified by
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| the website verification services give
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| | VISA.
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