| The hottest trend in jewelry fashion, the | | | | leading position alongside men! It's a sort |
| Right Hand Diamond Ring seems to raise sales | | | | of impulse for the women who are generically |
| sky-high. | | | | tired of the role of housewives and feel they |
| | | | can do better with their lives. So, the left |
| The latest trend in diamond jewelry is the | | | | hand ring stands for the labors that marriage |
| Right Hand Diamond Ring. The marketing | | | | brings along while the right hand ring reads |
| significance load is addressing mainly to the | | | | as the careless, joyful side of life. |
| independent career woman of the 21-st | | | | |
| century. It stands for success, strength, | | | | Men also |
| self assertiveness and freedom. | | | | |
| | | | Men are also a target for this advertising |
| After the world has been filled up with the | | | | technique: loving husbands are encouraged to |
| symbol of eternal love - the diamond | | | | buy a gift for their wives that will flatter |
| engagement ring, the marketing strategy | | | | not only their need for love proofs but also |
| accompanying this old-renewed product opposes | | | | the thought of being valued and respected as |
| the right-hand ring to the diamond engagement | | | | an independent person, and not a nice |
| rings and diamond anniversary bands. It is | | | | accessory to men or a house decor item. And |
| not only being positioned on a different hand | | | | not only married men should buy right hand |
| but it also differs significantly in design. | | | | rings, the concept has a wider meaning: it |
| Its design purposely avoids any resemblance | | | | doesn't matter if you are married or not, as |
| with matrimonial rings, uses open spaces, | | | | long as you are involved in a love relation |
| smaller stones instead of a single, in | | | | you should definitely consider buying a right |
| combinations expressing the personality and | | | | hand ring as a gift! |
| individuality of the wearer. | | | | |
| | | | For years, right hand rings have also been a |
| In fact, it's not at all about the right | | | | sign of commitment for gay couples. So, |
| hand, as women did wear rings on their right | | | | another market segment gained. |
| hand fingers before this marketing concept | | | | |
| came into being, it's about what became | | | | All advertising that deals with aspects of |
| almost an obsession for the left hand ring! | | | | human vanity has every chance to succeed, and |
| | | | when addressing to women, it seems that the |
| And of course, after one conquest, others | | | | chances are even bigger. That they prevail in |
| must follow - after the diamond engagement | | | | beauty had been established long ago, but now |
| rings hit, the market for diamond rings still | | | | it is not enough any longer as it is not |
| had potential! The commercial outcome is one | | | | enough merely being accepted into the social |
| of larger proportions, first of all because | | | | life. The need appeared for women to be |
| the general tendency around the world is to | | | | recognized as equal in value to men or even |
| postpone or forego marriage, then, while the | | | | surpassing them. Working more and earning |
| diamond engagement ring addresses only to | | | | more than ever before, women choose now to |
| grooms-to-be as buyers, the right hand ring | | | | put the idea that we live in a men's world |
| addresses to both men and women. And this is | | | | way behind them. |
| how: | | | | |
| | | | And this intelligent marketing line is |
| The independent career woman | | | | apparently indeed a huge success, as sales |
| | | | have been going really high! |
| The idea was to go with the new wave of | | | | |
| feminist thinking stressing upon women's | | | | Please feel free to use this article in your |
| independence wish - married or not, you still | | | | Newsletter or on your website. |
| have to wear a diamond ring to reassess your | | | | |