| Diamonds are composed from the most common | | | | forever just like a couple’s undying love. |
| element on our earth – carbon. So what is it | | | | Companies began to sell diamond engagement |
| that has made every bride-to-be for the past 60 | | | | rings and wedding rings to customers by the |
| years+ so fascinated with having this natural | | | | thousands by encouraging slogans such as "When |
| element set into diamond rings? | | | | you care enough to give the very best, give her |
| Approximately 49% of this carbon element | | | | Diamonds" (Hallmark) |
| originates from southern and central Africa and a | | | | In today’s world, diamonds are mostly |
| considerable amount of this mineral has been | | | | associated with the rich and famous and when a |
| discovered in Canada, India, Russia Brazil and | | | | celebrity couple get married the public are anxious |
| Australia. Mining and distribution of natural | | | | to see those first published pictures of the huge, |
| diamonds have caused much controversy | | | | expensive diamond ring, but less than a hundred |
| between cultures such as concerns over the sale | | | | years ago people would have chosen alternatives. |
| of conflict diamonds. | | | | Precious gems such as rubies, emeralds and plain |
| “Diamonds Are Forever" was a slogan | | | | gold engagement rings were a lot more popular. |
| invented by a diamond company called De Beers | | | | Thanks to De Beers advertising campaign it has |
| and now is famously known for being used as a | | | | changed what our culture now sees to be the |
| James Bond film title and an accompanying song | | | | perfect gift for engagements, weddings, |
| by Shirley Bassey. Using this slogan, De Beers | | | | anniversary’s or just that special occasion. |
| encouraged tons of diamonds to be sold to | | | | And thanks to the huge range of colours that |
| wealthy customers across the world. | | | | diamonds now come in, it’s easy to please |
| The theory was that diamonds are the hardest | | | | every taste and some still present the look of |
| substance known to man and incredibly difficult to | | | | rubies, sapphires and emeralds too. |
| smash or scratch unless with force. This showed | | | | So if you want to buy that perfect gift, for that |
| a beautiful similarity to a couple’s relationship | | | | perfect occasion, diamond jewellery seems to be |
| in the way in which this element would last | | | | the answer! |