| GIA diamonds vs EGL | | | | labs. |
| We only sell Gemological Institute of America | | | | WIth non GIA certified diamonds, the buyer often |
| (GIA) certified diamonds because the GIA is | | | | suffers. The buyer is being fooled into thinking |
| considered the most recognized, consistent, and | | | | he is getting a higher quality diamond than he |
| accurate of all grading labs. The finest diamonds | | | | actually is. We have seen diamonds graded by |
| are sent to the GIA for certification as this | | | | the GIA and by another lab come out with vastly |
| certification will yield the most accurate grading of | | | | different ratings--the non-GIA lab grades are |
| a diamond providing fair market value for the | | | | often two grades higher! The only exception to |
| stone. | | | | this is the American Gem Society, which we are |
| | | | also a member. We find that our customers |
| Why would a diamond seller seek a non-GIA | | | | prefer, without exception, a certificate from the |
| certificate for his or her diamonds? | | | | GIA because it is by far the most recognized and |
| A non-GIA lab is less stringent than GIA. The | | | | trusted lab. |
| result is consistently higher diamond ratings, which | | | | Practically every fine diamond sold by reputable |
| often translates into an inflated price tag for a | | | | establishments has documentation from the GIA. |
| diamond. We have sold diamonds for over 98 | | | | One final thought is to remember a GIA |
| years and our customers come back to us time | | | | ceritifcate actually aids in preserving the value of |
| and time again because we provide the highest | | | | your diamond and investment. The value of a |
| value at a fair price. By only selling GIA certified | | | | diamond is always higher with a GIA certificate as |
| diamonds, we know we are providing our | | | | it can be considered an accurate grading of the |
| customers with an accurately graded diamond | | | | actual stone. |
| that will hold up against any of the other grading | | | | |