| Who are TAG Heuer's Ambassadors, and why do | | | | construction of their plants and in their general |
| they choose to partner with this innovative | | | | office use, is something they committed to, long |
| company? Why would any celebrity or sports | | | | ago. Once partnering with DiCaprio, further |
| figure choose to put their name on a product? Of | | | | measures were taken, such as: |
| course, money comes into play, but at the end of | | | | 1. Employing Green consultants, to aide in |
| the day there must be a mutual sense of | | | | developing new policies for TAG Heuer. |
| respect, going both ways. There must be some | | | | 2. Using a recycling system for the heat the |
| sort of shared commitment, which aligns these | | | | factory uses, during the winter months. |
| two forces. Well, for one of the companies | | | | 3. Installing specialized roofing materials on the |
| prestigious Ambassadors, the story is more than | | | | factory buildings, which have water filtering |
| skin deep. Leonardo DiCaprio is one of the TAG | | | | capabilities. |
| Heuer Ambassadors. We all know him as a | | | | 4. Installing a closed circuit system, laser engraver |
| famous Hollywood actor, who's gained popularity | | | | that will save over 900 liters of water, every |
| from the second he stepped out of the screen, | | | | hour. |
| but what you might not realize about Mr. DiCaprio, | | | | 5. Implementing new recycling policies for the |
| is his deep dedication and commitment to our | | | | Monaco V4 belt materials, for use in producing |
| planet. He has literally grown up before our eyes, | | | | new belts. |
| and now is a man of conviction, when it comes to | | | | These changes, along with the one's TAG Heuer |
| environmental issues addressing our fragile home. | | | | already had in place, have made an enormous |
| His work with TAG Heuer began in January of | | | | impact. In the first half of 2009, the company's |
| 2009, and has been directed at reducing the | | | | production went up, and their eco-friendly status |
| carbon footprint the company will leave behind. On | | | | rose. They reduced their consumption of fuel by |
| their own, TAG has put into place a protocol, | | | | 11%, and their water consumption by, an amazing |
| which is specifically designed to make them a | | | | 70%. The company's devotion to the planet and |
| more eco friendly force. The routine of recycling | | | | its continued efforts should be commended. Their |
| at their offices and in their factories has long been | | | | partnering with DiCaprio is a natural fit. |
| in place, and the use of green materials in the | | | | |