| The diamond business is a mysterious entity all its | | | | item is sold out. When at the store, you are in |
| own. Those in the business may have been selling | | | | the clutches of the jewelry store clerk who will |
| diamonds for years and know how to get the | | | | try to sell you a more expensive piece. This is the |
| most from the sale of their goods. When | | | | point where you should thank them politely and |
| shopping for diamonds, many consumers have a | | | | then leave. Try not to be susceptible to buying |
| tendency to be drawn in by certain tricks of the | | | | something simply because your sales item is sold |
| trade in the diamond business. The following will list | | | | out. If you are really interested in purchasing |
| some of the common tricks of the trade and help | | | | diamond jewelry, then waiting a little while longer |
| you, the consumer, to be a bit more aware of | | | | will be well worth it in the end. |
| what is happening behind the jewelry counter. | | | | The Grading Trick |
| Sales, Sales and More Sales | | | | When you go to a store to purchase a diamond, |
| One of the biggest things which will often draw | | | | you will usually inquire as to the grade of the |
| individuals in to a jewelry store to peruse the | | | | stone. The jeweler will tell you that it is a certain |
| diamond selection, besides picking out an | | | | grade according to the 4 C's scale. However, you |
| engagement ring, is when they see sales | | | | may be getting less than what you think the |
| advertised. Sales ads put out by jewelry retailers | | | | diamond truly is with regard to grade. The Federal |
| prompt individuals to hop into their cars and head | | | | Trade Commission (FTC) which monitors and |
| to their local mall to check out the diamond | | | | makes rules pertaining to commerce requires that |
| selection and the jewelry store which is "slashing | | | | a diamond be graded within one level of what it is, |
| prices" on diamonds. The fact of the matter is | | | | such as the color and clarity grades. Therefore, a |
| that the jewelry store hiked up the price of the | | | | jewelry store can grade a stone one better than |
| diamond so much and then reduced it to make it | | | | what it really is and have this be a perfectly legal |
| appear to be a great deal. In fact, you may find a | | | | practice. This is often discovered in post-purchase |
| different store offering that same diamond ring or | | | | appraisals and the buyer of the diamond feels |
| other diamond jewelry item at a regular price | | | | disheartened and taken by the jewelry store. |
| which is less than your wonderful sale diamond. | | | | With this in mind one should always insist on a |
| Therefore, try not to jump at a sales ad which | | | | GIA or AGS Diamond Grading Report |
| shows a price which appears to be too good to | | | | There are many tricks of the trade within the |
| be true. | | | | diamond business however these are some of |
| Sold Out Ad Items | | | | the more common ones. No matter how honest |
| Another "trick of the trade" in the diamond | | | | a jewelry store clerk or jeweler may appear to |
| business is when the jewelry store will offer great | | | | be, always use your common sense to ensure |
| sales on diamond jewelry and then once you | | | | that you are making a wise purchase. |
| arrive to buy your gemstone you find that the | | | | |