| "For women, balancing a career and family doesn't | | | | Betterly knows whereof she speaks. With a |
| have to be a high wire act - it just requires a bit | | | | husband and two teenage boys, Betterly is |
| of juggling," says Laura Betterly, CEO of In Touch | | | | among the 72 percent of mothers with children |
| Media Group, Inc. ( a full-service marketing | | | | one year or older who are in the workforce. While |
| company that specializes in using the Internet as a | | | | acknowledging that her high-powered career |
| public relations and advertising tool. "Prioritization, | | | | allows her to take advantage of services that |
| organization, and delegation are key to achieving | | | | aren't accessible to lower income mothers, |
| the balance that allows a woman to enjoy a rich | | | | Betterly maintains that every woman can develop |
| family life while also gaining fulfillment from her | | | | the skills necessary to balance work and family. |
| career." | | | | |