| ss="articletext"> | | | | 1976 when Swarovski launched its sparkling animal |
| The magic of Swarovski crystal is ever fresh and | | | | figurines which became the most sought after in |
| has an immeasurable appeal. The bright sparkle of | | | | a very minimal time. As a result, a Swarovski |
| a crystal has always been a source of fascination | | | | collectors' society was formed in 1987 |
| for many. Swarovski has a world wide presence | | | | representing about 500,000 members |
| and the crystals it produces and launches are of | | | | representing about 30 countries across the globe. |
| very high quality in a wide range of styles, designs | | | | This society provides a common platform to |
| and directions. Crystals manufactured as per | | | | crystal enthusiasts all over the world. It also |
| contemporary trends are consistently translated | | | | facilitates collectors to come together and enjoy |
| into product lines such as watches, jewelry, gift | | | | exclusive privileges like access to annual limited |
| items, accessories, home decor products and | | | | editions of specially produced collectors' items and |
| collectible figurines with many new innovations and | | | | exchanging experiences. Swarovski supports this |
| novelties every year. Swarovski, the world's | | | | society by organizing special events, meetings and |
| leading manufacturer of cut crystal was founded | | | | trips. The society also launches its own "numbered |
| by Daniel Swarovski. | | | | edition pieces" - Eagle in 1995, Peacock in 1998, |
| The success story of Swarovski is a hundred | | | | Wild Horses in 2001 and the Bull in 2004. |
| years old. However, the success story began in | | | | |