| Jewelry is one of the most given gifts. It is not | | | | customers of the grading scale and what each |
| hard to find people that want jewelry, the object | | | | code means. Explain about the fours Cs of |
| as a seller is to offer a quality product and build | | | | diamond buying. Color, Clarity, Carat Weight, and |
| up a trust with your clientele. Advertise to your | | | | Cut are all important, and information to your |
| target audience which is more so women. Men | | | | customers helps them to make a better informed |
| get interested around the different Holidays like | | | | purchase. This is something that a customer really |
| Christmas and Valentine's Day. | | | | likes to see. It builds trust in the relationship. |
| Putting pictures of your products on your website | | | | Be sure to have a good marketing campaign and |
| is a really good way for people to see what you | | | | search engine optimization (SEO) to get more |
| have to offer. Offer a 30 day money-back | | | | customers to your website. Be sure that your |
| guarantee, as this makes the customers feel | | | | website design is easy to navigate so that |
| safer when they are buying something that they | | | | customers can easily find their way around. |
| cannot touch or see in their hands. | | | | List the types of Jewelry that you offer in a |
| Offer GIA appraisals with the more expensive | | | | navigation bar to each section. If you sell more |
| pieces and stones; this also helps the customer to | | | | rare stones than most jewelers, than include that |
| feel comfortable about buying jewelry from you. | | | | as a highlight on your web page and in your |
| Testimonials from previous buyers placed on your | | | | marketing campaign. The more informed your |
| website is also a good thing, put the good and the | | | | customer is, the more apt they are to buy what |
| bad if there is any bad, this makes the customer | | | | you have to offer. |
| realize that good reviews are way more than the | | | | Make sure the photos and descriptions of your |
| bad, plus it makes you look more honest. If there | | | | jewelry, show the item in the best light, and is a |
| was a dissatisfied customer follow up the bad | | | | detailed description. Remember that if the item is |
| review with a comment about what you did to | | | | not described right you may get returns, and you |
| resolve the conflict. | | | | want to avoid that. |
| Describe your Jewelry honestly, if it is not pure | | | | Send a discount coupon with the purchase to the |
| gold, or if a stone is lab created, say so in the | | | | customer this could bring them back for more |
| product description. People will not buy from a | | | | purchases. Put a link on your web site to help the |
| deceptive buyer. Have informative articles on | | | | customer bookmark the webpage. Add links to |
| your website telling customers about the different | | | | informative jewelry buying information web sites |
| metals and stones hat you offer. | | | | that you may find. |
| Make a diamond buying guide informing your | | | | |