How to Get Interviews - Use a Great Cover Letter

Okay, I admit it. I am an industry insider and aKeep in mind, the cover letter only was sent out.
professional writer. But how on earth are soMy resume only was shown at the interview.
many of my first time clients not using a coverShould they ask though I will email it directly to
letter? Even for management jobs? My dearthem. My point is a well written cover letter that
reader hopefully this incredible technologicalis tailored to each company's needs is your ticket
revolution we have all entered has not causedto success. I am trying to open your mind up to
your brain cells to stagnate. Let me make it cleara world of opportunity that exists outside of the
a cover letter is a magical door openinghelp wanted ads. Many of the finest companies
introduction. No doubt it is a sales letter but itdon't even use help wanted ads anyway.
takes you and your career places that are usuallyIs it frustrating to show up at an employers HR
inaccessible.department only to find out you have so much
Here are the main purposes for the cover letter:competition that interviews will end five days
It allows you access to perfect strangers, infrom now? Is it frustrating to see a stack of
companies where you do not have a contact. Itresumes six inches tall on your interviewers desk?
acts like the sizzling plate of fajitas that passesDo they ask you for another copy of your
you by at your local TGI Friday's Restaurant. Itresume since it will take too long to dig through
provides an irresistible essence of you and yourthat big stack on their desk? Would you believe
skills to the right people who will be receptive toyou can by pass that needle in a haystack routine
your talent. It provides a bit of insight to yourwith eye popping cover letter? That is exactly
true writing abilities, intelligence and creativitywhat cover letters are for my friend. Occasionally,
which could give you a significant edge over theto test my new ideas and the current business
competition. It allows you to address how you willclimate I'll ask for feedback from a cover letter
solve the most pressing challenge that particularclient. Recently we got five email responses
company has to face. Finally, it allows you to beat& an interview invitation from a single cover
the usual stampede of applicants that otherwiseletter. Who would have thought a great cover
would be your competition if you hadn't justletter could get passed along with in a company
finished first already.even before your interview?
Not only have I heard stories of outstandingIn closing, if you would like to really advance your
results from my clients in the resume writingcareer, open your mind to all the possibilities and
business, but I certainly have experienced themopportunity out there. Look beyond the help
first hand. Suddenly I was laid off work as awanted ads which are mere fallen bread crumbs.
successful store manager after the Gordon'sYou are invited to the unlimited abundance that
Jewelers merger with Zale Corp in 1989. I neededthe world has all around you. Welcome to your
a good job quick and I was stuck in St. Albans,five star catered table Mr. Employee of the Year.
VT in the winter. Naturally, I wasn't going out toWe have been saving a chair for you thank
pound the pavement in -10 degree temperaturesgoodness you sent us that cover letter a year
with a snow storm on the way. So I made anago. Yes Virginia, there really is opportunity
executive decision, I sent a few cover letters out.everywhere all you have to do is ask. From
Two days later, I had an interview in Providence,Matthew 7:7 in the Bible: "Ask, and it shall be given
RI at Tilden-Thurber Jewelers with both the CEOyou; seek, and ye shall find; knock, and the door
and owner together. After an hour of toughshall be opened to you." Cover letters are time
questions, I was hired.tested and proven.
Now this wasn't just any jeweler, this was theNow if you are not skilled writing about yourself
finest jeweler in all of RI and certainly one of theand more importantly selling yourself. Perhaps you
best in the entire nation. American Gem Society,might want to leave the making yourself
in business since 1767, Ideal cut diamonds only,irresistible part to a professional writer.
these were just a few of the things that madeRemember cover letters should be custom
them so special. Honestly, I couldn't believe I wastailored to each particular job target and company
lucky enough to get an interview. But to by passto have maximum impact.
the HR department entirely and interview directlyResumes too should follow this rule. Would you as
with the owner and the CEO that wasan employer find a generic resume and cover
monumental. Since I had no competition and wasletter even mildly interesting? Do you know the
qualified, I was hired right on the spot. They didhot button words that act like high powered
naturally, do a full background check before Imagnets for employers? Do you have impeccable
started that was just routine though. Ever sinceediting and proofreading skills as your whole
my first experience with a cover letter, I havecareer is riding on your writing? If the answer is
always used them and highly recommended them.tentative, a maybe or no, ask for professional
In fact, in my own professional writing businesshelp. Remember you never get a second chance
they are always included with the price of ato make a first impression.
professionally written resume.