| A diamond is one of the biggest purchases you | | | | cut, clarity, color, and carat. |
| will make - but don't worry! | | | | Why knowledge of the "Four C's" is your best |
| You are about to purchase a diamond. You have | | | | friend |
| heard that buying a diamond can be a complicated | | | | Often referred to as the "Four C's", a diamond's |
| and sometimes nerve-wracking experience. But | | | | cut, clarity, color, and carat reveal to you the |
| you are determined to learn all that you need in | | | | quality of the diamond, and hence, its appropriate |
| order to ensure a successful purchase. As with all | | | | value. This value should be reflected in the price. |
| purchases, preparation and research are essential | | | | Be aware that many people who sell diamonds will |
| elements of the process. Remember to look for | | | | try to take advantage of buyers who are not |
| certain things in a diamond. The four most | | | | educated in the "Four C's". This is partly why you |
| important things to look for in a diamond are its | | | | need to learn as much about them as you can. |