DeBeers Diamond Line Bracelets

The DeBeers diamond line bracelet has become athis idea to line them all up like little soldiers and
jewelry powerhouse, yet few people know it'ssell them as stackable bracelets! When the in-line
true story. In fact, the DeBeers diamond linediamond bracelets hit the store shelves, they flew
bracelet began the trend that would later beoff! Since a moving diamond in light sparkles the
made famous as the tennis bracelet of Chrismost, a bunch of them on a bracelet constantly
Evert legend.spinning and twirling would create a cascade of
Tennis bracelets, originally named Diamond Linerainbows!
bracelets, hit the scene at the turn of the 20thThe diamond line bracelet was a hit! The socialites
century showing up at Harry Winston and Tiffanyloved them! A sign of wealth was quickly
but the idea for lining up small same shapeestablished: who could wear the most in-line
diamonds originally came from DeBeers! You seebracelets on each wrist! The aristocrats were
while the diamond engagement ring was takinghappy, DeBeers were happy, and the stock piles
off like a bullet in the U.S. there was still a horriblecame down!
ratio of diamonds that exceeded 1/4 ct in size toThen in 1987 at the U.S. open Chris Evert lost one
make an attractive engagement ring to theof her in line bracelets halting the match while
thousands of small "insignificant" diamonds calledeveryone got down on their hands and knees
melee (diamonds) whose size is less than 1/4looking for it! While apparently not planned, the
carat in size.lost bracelet at the tennis match eventually
The high-ups at DeBeers just sacked and storedbecame known as the tennis bracelet! The rest of
all the undesirable small melee diamonds until anmy friends as they say in pictures is history!
executive (nobody will tell me who!) came up with