| The cost of buying diamonds can vary | | | | diamonds that you need to make an informed |
| considerably. | | | | purchase. |
| Buying Diamonds online, for example, tend to be | | | | Firstly general information about diamonds is |
| cheaper than from the local diamond shop in the | | | | offered at Price of Diamonds (link below) on the 4 |
| High Street as, online dealers have much lower | | | | C's of diamonds, cut, color, clarity and carat |
| overheads, no shop, utilities and little staff to pay | | | | weight, the basic facts about diamonds, how to |
| for. | | | | tell a real diamond from a imitation or zirconia. |
| Buying diamonds online can give you the | | | | Additionally, there are various addition articles |
| opportunity of finding the best cut diamonds. It is | | | | covering a multitude of facets (pun intended) of |
| relatively easy for sellers to list their wholesalers | | | | different diamonds, added on a regular basis so it |
| inventories online whereas stores can only offer | | | | pays to check back at regular intervals and read |
| and show their current stock. This will open the | | | | all of those as well. |
| door to a much larger selection of beautifully cut | | | | The basic things to remember are to: |
| diamonds at the best price. | | | | Ensure you educate yourself about diamonds. |
| In addition, there are many more dealers on line | | | | Understand about how diamonds are cut and |
| than there are stores. This increases competition | | | | presented. |
| and reduces operating costs the benefits of | | | | Browse the dealers online and locate those that |
| which, in an effort to get your business, are | | | | are reputable and reliable. Ring them up and |
| passed onto you the buyer. There are also some | | | | discuss how they operate. Read their terms and |
| tax benefits to be derived from buying interstate | | | | conditions on the web site. Ensure they have a |
| and even from other countries in many cases. | | | | fixed address and contact numbers and faxes. |
| Diamonds look their best in a well lite environment | | | | Check if they are members of a Diamond |
| hence the lighting in many stores is deliberately | | | | Association in their country. |
| designed to show the diamonds at their best. | | | | Get each purchase independently appraised. This |
| However when you get the diamond home or in | | | | ensures you know what you are getting. It |
| the natural light you would normally display it, the | | | | appplies even if you are buying a diamond from a |
| difference can be disappointing. | | | | store. Especially if you are not experienced in |
| So there is an additional advantage to buying | | | | understanding the value of diamonds. |
| diamonds online where you can have them | | | | Do a comprehensive search on prices. Once you |
| shipped to your home and inspect them in the | | | | know what to look for in a diamond you can |
| light they would normally be worn. You can also | | | | compare apples with apples, or in this case |
| take them to a local jeweller and get an additional | | | | diamonds with diamonds. |
| assessment prior to confirming your purchase. | | | | Whether you are buying just the one diamond for |
| Of course the difficulty with buying diamonds | | | | a celebratory occasion, or to impress that special |
| online is the uncertainty that you will get what | | | | person, or collecting as a hobby or for investment |
| you pay for, and how do you know you can trust | | | | purposes, diamond buying can be a satisfying and |
| the seller or dealer? | | | | rewarding experience provided you follow the |
| It is important therefore that you educate | | | | important points above. |
| yourself very well with the various aspects of | | | | |