| Purchasing a GIA certified loose diamond ensures | | | | expensive than those without the commendation. |
| that the consumer is getting a product of the | | | | Wholesale houses will often carry GIA certified |
| highest quality. The Gemological Institute of | | | | loose diamonds at extremely low prices. By |
| America (GIA) is foremost authority on many | | | | avoiding the added prices affiliated with marketing |
| precious stones, including an unmatched status in | | | | and in-store presentation, shopping wholesale |
| their attention to diamonds. The GIA was | | | | proves extremely cost-efficient when approached |
| responsible for one of the most comprehensive | | | | by an educated consumer. It is important to |
| educational tools ever generated for a consumer: | | | | research before purchasing diamonds wholesale to |
| the 4 c's of diamond shopping - color, clarity, cut | | | | ensure the classifications being presented are |
| and carat. | | | | legitimate and current. |
| Additionally, it was the GIA who developed the | | | | Whereas retailers are generally stationary and |
| color and clarity scales used today in jewelry | | | | available for inquiry through customer service |
| houses of fine reputation. A GIA certified loose | | | | channels, wholesalers are more likely to carry a |
| diamond carry traits affiliated with this successful | | | | rotation of inventory and may not be able to |
| organization. There are no businesses or products | | | | provide adequate compensation when a product |
| that are immune to the changes in the economy | | | | fails to satisfy. National wholesalers are the safest |
| and the consumer alike. | | | | and most reliable options for wholesale purchase in |
| As shoppers have become more | | | | terms of inventory and service but may not |
| budget-conscious and educated to the product, | | | | always have the lowest price. |
| diamond retailers have had to drop prices and | | | | Internet shopping is an equally effective method |
| make compromises to their profit-margins in an | | | | for finding a low cost GIA certified loose diamond. |
| effort to generate sales. Most of the major | | | | Several diamond sellers and jewelers offer |
| diamond retailers in America use the GIA's grading | | | | shopping on-line with money back guarantees. |
| system and thus carry diamonds that are | | | | Subtle details in a stones clarity or color are more |
| classified as a GIA certified loose diamond. | | | | difficult to interpret through a digital image, and |
| The best deals in-store are had when retailers are | | | | thus the necessity of a guarantee or warranty |
| liquidating or going out of business. At that time, | | | | for the product. |
| prices can be as low as a quarter of their initial | | | | Shopping on-line also carries with it the added |
| suggested retail cost. Beyond the price-cut that | | | | advantage of selection far beyond what any |
| comes with a closing business, some retailers may | | | | individual retail store or wholesaler would carry. |
| be willing to lower prices on request just to make | | | | Searching specifically for a GIA certified loose |
| a sale. | | | | diamond will ensure that the most reputable |
| Generally, a GIA certified loose diamond is more | | | | vendors are displayed for browsing. |