| The Brilliant Cut Diamond has awed, wooed, | | | | the cut quality in round brilliant cut diamonds." This |
| oohed and aahed countless men and women | | | | new software provides three major technological |
| around the globe since it was first discovered. It's | | | | advances that essentially keeps the Gemological |
| dazzling sparkle has charmed dignitaries, A-list | | | | Institute of America at the forefront of research |
| actresses, music moguls and even professional | | | | and discovery in the diamond trade. The first is an |
| athletes. As quiet as it's kept, the Brilliant Cut | | | | accurate method of estimating a cut grade. The |
| Diamond is probably the most preferred | | | | second is a database that is programmed into |
| engagement ring for astute diamond buyers. | | | | some of the leading diamond measuring devices. |
| The one thing that has miffed many in the | | | | The third as you may have already guessed - is |
| diamond trade and consumers alike, is the | | | | the automation of this entire process. |
| mysterious diamond cut. If you are familiar with | | | | That means jewelers that use the system can |
| the 4 C's of Diamonds; and you should be if you | | | | accurately predict cut grades. That benefit is |
| are buying any type of diamond, then you know | | | | crucial when a company is projecting the value of |
| how inconsistent diamond cutting can be. Of the 4 | | | | their inventory. There is a huge difference in |
| C's, the cut is without dispute the most challenging | | | | pricing, value and demand when you are |
| and the most complex to decipher. | | | | comparing a Brilliant Cut Diamond to other cuts |
| Adding to the complexity of the cut is the fact | | | | such as: Cushion Cut Diamonds, Emerald Cut |
| that the Brilliant Cut Diamond was officially | | | | Diamonds and Princess Cut Diamonds. By using |
| patented in 2004. Which means there is a great | | | | the GIA system jewelers can be rest assured of |
| possibility that someone or some company may | | | | the make up of their inventory. |
| somehow seek to trademark the Brilliant Cut | | | | On the consumer side, buyers can analyze and |
| Diamond; with the emphasis on the actual cut | | | | compare cut qualities and make their decision |
| itself. Don't think that trademarking is out of the | | | | based on accurate knowledge and not guesswork. |
| realm of possibilities; remember, in this business, | | | | It is a common occurrence when a person for |
| and in the legal world and financial arena, anything | | | | whatever reason decides to sell a diamond; they |
| can happen. | | | | find out the hard way - the diamond they thought |
| Having shared that, GIA, the Gemological Institute | | | | they bought is not what the jeweler claimed that |
| of America has made great strides in galvanizing | | | | it was. Of course such hiccups could have easily |
| the diamond trade and setting standards that are | | | | been resolved with a diamond appraisal but what |
| recognized worldwide. In terms of the Brilliant Cut | | | | percentage of diamond buyers opt to get |
| Diamond GIA has done it again! GIA released a | | | | diamond certificates? |
| new Diamond Cut Grading System that is based | | | | With these new technological and scientific |
| on, according to them, "... advances in computer | | | | advancements by GIA, you can expect the |
| modeling." GIA states and I quote, "...we have | | | | Brilliant Cut Diamond to stake its claim as one of |
| been able to unlock the mystery of the diamond | | | | the most popular gems for proposing marriage. |
| cut - arguably the most complex and contested | | | | Once consumers start performing side-by-side |
| of the 4Cs." | | | | evaluations, the number will show that most |
| Per GIA, the new system they have developed | | | | gravitate towards the sparkling beauty of the |
| boasts of a "... scientific way to assess and predict | | | | Brilliant Cut Diamond. |