| The men's jewelry market is exploding, and this | | | | "Commander-in-Chief," was recently seen on the |
| new market segment is increasing the demand | | | | Red Carpet in an Escada dress accessorized with |
| for diamonds. Men's jewelry sales are up a | | | | ruby earrings surrounded by 14 carats of |
| reported 20 percent, and as a result, an increasing | | | | diamonds. |
| number of fine jewelry manufacturers are | | | | Celebrities aren't only wearing diamonds; they're |
| introducing or expanding their men's lines. | | | | also designing and lending their names to jewelry |
| Leading the way is Hollywood trendsetter and | | | | lines. The Paris Hilton Limited Edition Watches, for |
| leading man Jamie Foxx, who often shows up to | | | | example, feature up to nine carats of diamonds |
| Hollywood galas wearing his favorite | | | | and over 1,000 stones. Abazias Diamonds ( the |
| diamond-studded watch. Clearly, when Hollywood | | | | exclusive online retailer of the Paris Hilton line, |
| celebrities shine, there's more than their star | | | | features three of the watches: the Cotton Candy, |
| wattage at work. | | | | Canary, and Pink in Love. |
| Female celebrities continue to add sparkle to | | | | "Highly recognizable celebrity brand names |
| diamonds. Geena Davis, star of | | | | |